ProGuard Warranty Rebranding Reflects Business Evolution
ProGuard Warranty Rebranding Reflects Business Evolution
Bold brand identity unveiled for Proguard Automotive, a vertical service provider of innovative products and solutions to the automotive industry.
为Proguard汽车揭示了大胆的品牌形象,作为汽车行业创新产品和解决方案的垂直服务提供商。
AVOCA, Pa., Jan. 8, 2025 /PRNewswire/ -- ProGuard Warranty announced today that as of January 7th the company has become Proguard Automotive to better encompass their expanded role in the automotive industry. The independent company, which has been owned and operated by the same family since inception, determined the rebrand was an important step as they have increased their products and services to support vehicle sales, service and maintenance.
宾夕法尼亚州阿沃卡,2025年1月8日 /PRNewswire/ -- ProGuard Warranty今天宣布,从1月7日起,公司已更名为Proguard Automotive,以更好地涵盖他们在汽车行业中的扩展角色。这家独立公司自创立以来一直由同一家族拥有和经营,他们认为品牌重塑是一个重要步骤,因为他们已增加了支持车辆销售、服务和维护的产品和服务。
"Our new brand marks an exciting chapter for Proguard. It's not just about a new name or logo; it's a symbol of the growth we've experienced and our vision for the future. We started out exclusively selling vehicle protection plans but as the product line and service offering grew, we recognized that the name was limiting us," said Dominic Limongelli, President. "In addition, having 'warranty' in the name had become a liability, especially as we expanded across the country. We have earned a strong reputation for excellent customer service and claims resolution but in new markets we didn't have our brand reputation to protect us from being associated with bad industry actors. Since what we sell is actually a protection plan and not a warranty, it made absolute sense to remove the hurdle."
“我们的新品牌标志着Proguard一个激动人心的篇章。这不仅仅是一个新名称或标志;它象征着我们所经历的成长和对未来的愿景。我们最初只是专注于销售车辆保护计划,但随着产品线和服务的增长,我们意识到旧名称对我们有限制,”总裁多米尼克·利蒙杰利表示。“此外,品牌名称中包含‘保修’已经成为一种负担,尤其是在我们在全国范围扩展时。我们已经在出色的客户服务和索赔解决方面赢得了良好的声誉,但在新市场中,我们没有品牌声誉来保护我们不与恶劣行业参与者关联。由于我们所销售的实际上是保护计划而不是保修,因此去除这个障碍绝对是合乎逻辑的。”
Turning Market Conditions into Opportunities
将市场条件转变为机会
Limongelli, a third-generation family member who has spent his entire career in the automotive space, has led the company to an industry leader known for delivering on their word to the thousands of dealers they partner with. "Over the years we've learned that change is the one constant and are always adapting to whatever is thrown at us, while remaining true to our values. A great example is the after-effects of the pandemic shutdown of auto production which led to a large influx of older, higher mileage vehicles into dealerships. This caused a major increase in claim frequency and severity, putting extreme pressure on plan providers to pay claims. While other companies incorporated tactics to avoid payment, we continued to pay every legitimate claim because maintaining our reputation for excellent claims resolution is crucial for the dealer to protect their reputation with customers."
利蒙杰利是第三代家族成员,一生都在汽车领域工作,带领公司成为一家在承诺履行方面享有盛誉的行业领导者,数以千计的经销商与他们合作。“多年来,我们学到的唯一常数就是变化,并且始终适应任何挑战,同时始终保持对我们价值观的忠诚。一个很好的例子是疫情导致汽车生产停工后的后果,这导致大量较旧、高里程的汽车进入经销商。这导致索赔频率和严重性的重大增加,给计划提供商带来了极大压力。他们需要支付索赔。虽然其他公司采取策略来避免支付索赔,但我们依然支付每一个合法索赔,因为维护我们在出色索赔解决方面的声誉对于经销商保护其与客户关系的声誉至关重要。”
While competitors lost customers in droves, Proguard maintained high dealer retention rates and used the large claim volume to their advantage. "Being Ahead of the Unexpected is our guiding vision, which we achieve by studying trends and proactively developing unique solutions to help our dealer partners adapt and succeed," stated Tyler Todd, Vice President of Sales. "Vehicle protection products will always be our core offering, but our goal is to become a valued resource to help improve profitability across all aspects of our customer's operation."
在竞争对手大量失去客户的情况下,Proguard维持了高经销商保留率,并利用大量索赔量为自己谋利。销售副总裁Tyler Todd表示:“超前应对意外是我们的指导愿景,我们通过研究趋势并主动开发独特的解决方案来帮助我们的经销商伙伴适应和成功。”他还指出:“车辆保护产品将始终是我们的核心产品,但我们的目标是成为一个有价值的资源,以帮助改善客户整个事件的盈利能力。”
Innovative Solutions Increase Revenue and Reduce Costs
创新解决方案增加营业收入并减少成本
To fill gaps in the market, recent product developments include the iQ Tech OEM smart technology package and CADProtect, the first and only agricultural truck protection plan. The Proguard Miles incentive program allows dealers to accrue and redeem points on a vast catalog of items to reduce operational expenses, while their proprietary Vehicle Component Failure Ranking tool identifies the most problematic parts by make and model and is shared with dealers to avoid at auction or trade-in. To help independent and dealer-owned repair facilities combat market conditions, the Proguard Select Vehicle Repair Network offers one call claims, guaranteed labor rates and sourcing of hard-to-find parts.
为填补市场空白,近期产品开发包括iQ Tech OEm智能科技包和CADProtect,这是首个也是唯一的农产品卡车保护计划。Proguard Miles激励计划允许经销商在大量物品的目录中累计和兑换积分,以减少运营费用,同时他们的专有车辆组件故障排名工具通过品牌和型号识别出最有问题的零部件,并与经销商共享,以避免在拍卖或以旧换新时出现。为了帮助独立的和经销商拥有的修理设施应对市场条件,Proguard选择车辆维修网络提供一键索赔、保证劳动费率和采购难以寻找的零部件。
Celebrating the Past While Pointing to the Future
庆祝过去,展望未来
Proguard Automotive serves as the umbrella entity, allowing the company to diversify and expand within an ever-evolving industry. "Our new logo conveys a progressive, modern, and energetic company while paying homage to where we have come from," said Limongelli. "As part of our brand launch, we have a new website (proguardautomotive.com) to educate consumers and increase transparency in the buying process. We understand the value dealers provide their customers and will continue to offer our products exclusively through our trusted dealer partners and the core values that have driven us from the beginning will remain in place. Whether it's through Dealer Consultants who work exclusively for Proguard to ensure consistent pricing and undivided product loyalty, ASE certified claim adjustors who find ways to resolve even the toughest claim or our live, U.S.-based service team that ensures customers get what they need quickly — we remain committed to delivering the best customer experience in the industry."
Proguard Automotive作为一个总公司实体,使得公司能够在不断发展的行业中实现多元化和扩展。Limongelli表示:“我们的新标志传达了一个进步、现代和充满活力的公司,同时向我们走过的历程致敬。”作为我们品牌推出的一部分,我们有一个新网站(proguardautomotive.com),以教育消费者并增加购买过程中的透明度。我们理解经销商为客户提供的价值,并将继续通过我们值得信赖的经销商合作伙伴独家提供我们的产品,而自始至终驱动我们的核心价值观将保持不变。无论是通过专门为Proguard工作的经销商顾问,确保一致的定价和不变的产品忠诚度,还是通过找到解决最棘手索赔的ASE认证索赔调整员,或是我们位于美国、能够确保客户快速获得所需服务的在线服务团队——我们始终致力于提供行业内最佳的客户体验。
About Proguard Automotive
关于Proguard汽车
Proguard Automotive is a vertical service provider for the sales, service and maintenance sectors of the automotive industry. With over 70 years of experience, the company offers innovative products and solutions that can be adapted to meet the individual needs of our customers. Our quality products, which are sold exclusively through dealer partners, are backed by industry-leading service that protects dealers and their customers. Our goal is to deliver on our word every time, which we achieve through transparency, accessibility and flexibility.
Proguard汽车是汽车行业销售、服务和维护领域的垂直服务提供商。凭借70年以上的经验,公司提供创新的产品和解决方案,以满足客户的个性化需求。我们的优质产品仅通过经销商伙伴销售,且由行业领先的服务支持,保护经销商及其客户。我们的目标是每次都兑现我们的承诺,这得益于透明性、可达性和灵活性。
Media Contact:
媒体联系人:
Brian Blight, CMO, 570-414-0431, ext. 147, [email protected]
布赖恩·布莱特,首席营销官,570-414-0431,分机147,[email protected]
SOURCE Proguard Automotive
来源 Proguard汽车