NESCAFÉ EXPANDS PORTFOLIO WITH NEW ESPRESSO CONCENTRATE INNOVATION
NESCAFÉ EXPANDS PORTFOLIO WITH NEW ESPRESSO CONCENTRATE INNOVATION
The brand's first-ever liquid concentrate gives coffee lovers the ultimate hack for customizing café-style iced espresso beverages at home, without compromising quality
该品牌首款液体浓缩咖啡为咖啡爱好者提供了在家自制咖啡馆风格冰镇浓缩咖啡饮品的终极诀窍,而不会妥协品质。
ARLINGTON, Va., Jan. 8, 2025 /PRNewswire/ -- NESCAFÉ, the world's largest coffee producer, is expanding its U.S. portfolio with its first-ever liquid concentrate line and newest innovation: NESCAFÉ Espresso Concentrate. Answering the growing demand for customizable and convenient at-home coffee, NESCAFÉ Espresso Concentrate easily dissolves in water or milk, delivering a simple way for coffee lovers to make a premium café-style, iced espresso-based beverage just the way they like it – all in a matter of seconds.
美国弗吉尼亚州阿灵顿,2025年1月8日 /PRNewswire/ -- NESCAFÉ,全球最大的咖啡生产商,正在其美国产品组合中推出首款液体浓缩系列和最新创新:NESCAFÉ浓缩咖啡。为满足日益增长的可定制便捷的家庭咖啡需求,NESCAFÉ浓缩咖啡能够轻松溶解于水或牛奶中,为咖啡爱好者提供了简单的方式,在几秒钟内制作出优质的咖啡馆风格冰镇浓缩咖啡饮品,完全根据他们的喜好。
NESCAFÉ believes everybody deserves a deluxe espresso, and with NESCAFÉ Espresso Concentrate, all espresso enthusiasts need to do is pour it, mix it, hack it! There's no need for expensive equipment or overcomplicated brewing methods to enjoy the luxury of a coffee shop-style drink from home. See a creative espresso drink online and can't wait to try it? Make your own at home in seconds. Simply pour a shot into a glass filled with ice, mix it with water or milk, customize it to your heart's content, and voila – your daily iced mocha, macchiato or even cappuccino has just been hacked!
NESCAFÉ相信每个人都值得享受奢华的浓缩咖啡,使用NESCAFÉ浓缩咖啡,所有浓缩咖啡爱好者只需倒入、混合、解锁便可!在家享用咖啡店风味饮品无需昂贵的设备或复杂的冲泡方法。如果在网上看到创意浓缩咖啡饮品,迫不及待想试试?在家几秒钟就能自己制作。只需将一杯倒入装满冰块的杯子中,加入水或牛奶,随心所欲地定制,哇 – 您的每日冰镇摩卡、玛奇朵甚至卡布奇诺便完成了!
NESCAFÉ Espresso Concentrate is made with deliciously smooth 100% Arabica beans and is available in two bold and full-bodied variations, so at-home coffee connoisseurs can channel their inner barista and spark iced espresso creativity (iced latte anyone?), any time of day:
NESCAFÉ浓缩咖啡采用美味顺滑的100%阿拉比卡咖啡豆制成,提供两种大胆且口感丰富的选择,方便家庭咖啡鉴赏家随时调动他们的内心咖啡师,激发冰镇浓缩咖啡的创意(喜欢冰拿铁吗?)。
- NESCAFÉ Espresso Concentrate Black, a rich and strong offering, providing the perfect canvas to mix in anything your heart desires.
- NESCAFÉ Espresso Concentrate Sweet Vanilla, a delightful blend of sweet and smooth, making every sip both comforting and oh-so satisfying.
- NESCAFÉ浓缩咖啡黑色系列,口感浓郁出众,为任何您想要的混合提供完美的基础。
- NESCAFÉ浓缩咖啡香草甜味系列,是一种令人愉悦的甜美与顺滑的结合,让每一口都既舒适又令人满意。
"Though Gen Z and millennial consumers' tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand," said Felipe Acosta, NESCAFÉ Senior Brand Marketing Manager. "Following our successful NESCAFÉ Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and NESCAFÉ Espresso Concentrate does exactly that. The brand's first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant – without any extra machinery and from the comfort of their home."
“尽管Z世代和千禧一代消费者的口味不断演变,但对便捷、可定制以及咖啡馆品质冷饮的需求依然存在,”NESCAFÉ高级品牌市场经理费利佩·阿科斯塔说。 “在成功推出NESCAFÉ黄金浓缩咖啡和冰烘焙咖啡之后,满足这些需求是我们的首要任务,而NESCAFÉ浓缩咖啡正好可以做到这一点。该品牌首款液体浓缩咖啡赋予消费者创造力,让喜欢冒险、现代化的咖啡爱好者能够瞬间创造咖啡馆风格饮品——无需额外的机械设备,从家中舒适地享用。”
NESCAFÉ Espresso Concentrate comes in a 300 mL bottle (making approximately 20 cups of high-quality espresso when prepared as directed) and will be available at retailers nationwide starting in February for an MSRP of $9.49 (prices may vary by retailer).
NESCAFÉ浓缩咖啡以300毫升瓶装出售(按指示准备可制作约20杯优质浓缩咖啡),并将在全国零售商处于2月上市,建议零售价为9.49美元(价格可能因零售商而异)。
To keep up with the latest brand news, follow NESCAFÉ on Instagram, Facebook, TikTok and X, or visit their website nescafe.com/us/.
要了解最新的品牌资讯,请关注NESCAFÉ的Instagram、Facebook、TikTok和X,或访问他们的网站 nescafe.com/us/。
About Nestlé USA
Nestlé USA is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come. The company's food and beverage portfolio includes some of the most recognizable brands in the United States, including Coffee mate, DiGiorno and Nestlé Toll House. Nestlé USA also boasts the largest coffee portfolio in the U.S., including Nescafé, Starbucks Coffee at Home and Seattle's Best. Nestlé USA is part of Nestlé S.A., headquartered in Vevey, Switzerland — the world's largest food and beverage company, which has been named among "The World's Most Admired Food Companies" by Fortune magazine for more than 25 consecutive years. For more information, visit nestleusa.com.
关于雀巢美国
雀巢美国致力于发挥食物的力量,提升每个人的生活质量,今天以及为未来几代人。公司的食品和饮料产品组合包括一些在美国最知名的品牌,如Coffee mate、DiGiorno和雀巢Toll House。雀巢美国还拥有美国最大的咖啡产品组合,包括Nescafé、星巴克咖啡在家和西雅图最佳。雀巢美国是雀巢S.A.的一部分,总部位于瑞士韦韦——全球最大的食品和饮料公司,已连续25年被《财富》杂志评选为“全球最受尊敬的食品公司”之一。更多信息,请访问 nestleusa.com。
Contacts: |
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Rebecca Jakush |
Madeline Ruberg, Nestlé USA |
联系方式: |
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Rebecca Jakush |
玛德琳·鲁贝格,雀巢美国 |
SOURCE NESCAFÉ
来源:雀巢咖啡