'Meta Ad Changes Threaten Telehealth's Weight Loss Boom' - The Information
'Meta Ad Changes Threaten Telehealth's Weight Loss Boom' - The Information
Telehealth companies including Hims & Hers, Sesame and Noom have flocked to Facebook and Instagram to promote their booming weight loss drugs.
包括HIMS和HERS、Sesame和Noom在内的远程医疗公司纷纷涌向Facebook和Instagram，宣传他们蓬勃发展的减肥药概念。
But pressure from regulators concerned about consumers' health data privacy has prompted Meta Platforms to limit how advertisers target users with health-related ads, starting this month. That is upending weight loss campaigns in the middle of the New Year's resolution marketing season. And more broadly, marketers are scrambling to figure out exactly what kind of weight loss and other health-related products are affected, and trying out workarounds for the new rules.
但是，来自监管机构对消费者健康数据隐私的关注压力促使Meta Platforms限制广告商如何瞄准用户数进行健康相关广告，从本月开始。这中断了新年决心营销季节的减肥活动。更广泛地说，营销人员正急于弄清楚到底哪些减肥和其他健康相关产品受到影响，并尝试为新规寻找解决办法。