Tesla Hosts a Model S Event. Here's What That Means for the Stock. -- Barrons.com
Tesla Hosts a Model S Event. Here's What That Means for the Stock. -- Barrons.com
DJ Tesla Hosts a Model S Event. Here's What That Means for the Stock. -- Barrons.com
DJ特斯拉举办Model S活动。以下是这对该股的意义所在。--Barrons.com
By Al Root
按Al Root
Electric-vehicle pioneer Tesla will livestream its Model S Plaid delivery event Thursday at 10 p.m. Eastern time.
电动汽车先驱特斯拉(Tesla)将于周四晚上10点直播Model S格子交付活动。东部时间。
Tesla (ticker: TSLA) events are a big deal -- much like Apple (AAPL) product announcements, but for car enthusiasts. And they can move Tesla stock.
特斯拉(股票代码：TSLA)的活动是一件大事--很像苹果公司(Apple)的产品发布会，但对汽车爱好者来说更是如此。他们可以移动特斯拉的股票。
Tesla shares could use a positive catalyst. The stock is down about 15% year to date, trailing the comparable gains of the S&P 500 and Dow Jones Industrial Average. What's more, shares are down 33% from their January 52-week high. Lately, good news -- such as new product launches -- has been battling bad news -- such as more EV competition coming from traditional auto companies.
特斯拉的股票可以利用一个积极的催化剂。今年到目前为止，该股已下跌约15%，落后于标准普尔500指数(S&P500)和道琼斯工业平均指数(Dow Jones Industrial Average)的可比涨幅。更重要的是，股价已经从1月份的52周高点下跌了33%。最近，好消息--比如新产品的发布--一直在与坏消息作斗争，比如来自传统汽车公司的电动汽车竞争加剧。
The original Model S was delivered in June 2012 at an invitation-only event.
最初的Model S是在2012年6月的一次仅限受邀参加的活动上交付的。
The market reacted to that event with a yawn, and shares were essentially unchanged afterward. A month later, shares were down 6%. Three months later, shares were down 11%. But a year after the event, when Tesla delivered its first production sedan, the stock was up almost 200%, to about $20.
市场对这一事件的反应是打个哈欠，之后股价基本上没有变化。一个月后，股价下跌了6%。三个月后，股价下跌了11%。但在事件发生一年后，当特斯拉交付第一辆量产轿车时，该股上涨了近200%，至约20美元。
Tesla held a Model 3 delivery event in July 2017, when shares were about $67. They didn't do much the days following the event. A month later the stock was up 4%, but three months later, it was down to about $64. A year after initial Model 3 deliveries, shares were down about 11%, to $60.
特斯拉在2017年7月举行了Model 3交付活动，当时股价约为67美元。在事件发生后的几天里，他们没有做太多的事情。一个月后，该股上涨了4%，但三个月后，该股跌至约64美元。Model 3最初交付一年后，股价下跌约11%，至60美元。
There are delivery events and unveiling events. Tesla isn't delivering its Cybertruck yet, but it revealed the truck in November 2019 when the stock was about $67 a share. Shares rose about 22% and 170% one and three months, repsectively, after the reveal. A year later, shares were up about 635%.
有送货活动和揭幕活动。特斯拉还没有交付CyberTruck，但它在2019年11月披露了这款卡车，当时该公司股价约为每股67美元。消息披露后的一个月和三个月，股价分别上涨了约22%和170%。一年后，股价上涨了约635%。
Of course, the Cybertruck can't take all the credit, or even most of it: Around the same time, Tesla started consistently producing profits and free cash flow.
当然，CyberTruck不能承担全部功劳，甚至不能承担大部分功劳：大约在同一时间，特斯拉开始持续产生利润和自由现金流。
Tesla unveiled its semitruck and new roadster in December 2017. Shares rose about 2% following that reveal. But one and three months later, the stock was down compared with the share price--about $68--at the event. A year later, Tesla shares were up about 11%.
特斯拉于2017年12月发布了其Semitruck和新款跑车。消息披露后，股价上涨了约2%。但一个月三个月后，与活动期间的股价相比，该股下跌了约68美元。一年后，特斯拉股价上涨了约11%。
For Tesla stock, the Model S Plaid delivery event is probably more like the semi truck event than the original Model S release. The Plaid is an important vehicle with impressive technology. But with a price tag of more than $120,000, it won't sell a lot of units. Investors expect Tesla to sell 800,000 to 900,000 vehicles around the world in 2021.
对于特斯拉的股票来说，S型格子车的交付活动可能更像是半卡车活动，而不是最初的S型车发布。格子是一种重要的交通工具，拥有令人印象深刻的技术。但由于标价超过12万美元，它的销量不会很大。投资者预计，2021年特斯拉将在全球售出80万至90万辆汽车。
Still, the product, if successful, will demonstrate Tesla can reinvigorate sales of older models.
不过，如果这款产品获得成功，将证明特斯拉可以重振老款车型的销售。
Investors and interested watchers can tune into the company's YouTube channel shortly before the event begins.
投资者和感兴趣的观众可以在活动开始前不久收看该公司的YouTube频道。
Write to Al Root at allen.root@dowjones.com
写信给Al Root，地址是allen.root@dowjones.com
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June 10, 2021 10:04 ET (14:04 GMT)
2021年6月10日美国东部时间10：04(格林尼治标准时间14：04)
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