Apple podcasts executive moves over to Netflix
Apple podcasts executive moves over to Netflix
Former $Apple Inc(AAPL.US)$ Podcasts executive N’Jeri Eaton announced she is moving over to streaming giant $Netflix Inc(NFLX.US)$.
原$苹果公司(AAPL.US)$播客高管N‘Jeri Eaton宣布她将转投流媒体巨头$Netflix Inc.(NFLX.US)$.
What Happened: N’Jeri Eaton said on Twitter that she is joining Netflix to lead its podcast operations. Eaton had announced last week that she was stepping down from Apple.
发生的事情：N‘Jeri Eaton在推特上表示，她将加入Netflix，领导其播客业务。伊顿上周宣布她将从苹果辞职。
I'm thrilled to join Netflix as the Head of Podcasts. 16 years ago, I watched three DVDs from Netflix a day while working the late night lab shift at a university. My obsession for storytelling has taken me all kinds of places but this is truly a dream!
— N’Jeri Eaton (she/her) (@njerieaton) July 9, 2021
我很高兴能加入Netflix，担任播客负责人。16年前，我在一所大学上深夜实验室班，一天看三张Netflix的DVD。我对讲故事的痴迷把我带到了各种各样的地方，但这真的是一场梦！
-N‘Jeri Eaton(她/她)(@njerieaton)2021年7月9日
According to a report by Bloomberg, Eaton will manage Netflix’s slate of podcasts, most of which are related to its original TV series and movies. She will be part of the company’s editorial and publishing team, which reports to Chief Marketing Officer Bozoma Saint John.
据彭博社(Bloomberg)报道，伊顿将管理Netflix的播客名单，其中大部分与其原创电视剧和电影有关。她将成为公司编辑和出版团队的一员，该团队向首席营销官博佐马·圣约翰(Bozoma Saint John)汇报工作。
Why It Matters: Netflix mainly sees podcasts as a way to promote its television shows and movies. “Netflix Podcasts explore the world of Netflix through audio,” the company says on its website.
为什么这很重要：Netflix主要将播客视为宣传其电视节目和电影的一种方式。该公司在其网站上表示：“Netflix播客通过音频探索Netflix的世界。”
Netflix has made companion podcasts to Martin Scorsese’s “The Irishman,” as well as TV shows such as “The Crown,” “Stranger Things” and “The Witcher.”
Netflix为马丁·斯科塞斯(Martin Scorsese)的《爱尔兰人》(The Irishman)制作了配对播客，还为《王冠》(The Crown)、《奇怪的事情》(Stranger Things)和《巫师》(The Witcher)等电视剧制作了配对播客。
Competition has intensified in the podcast segment in recent years as tech companies invest more in the segment. It was reported in March that Apple is set to lose its top spot for U.S. podcast listenership to $Spotify Technology SA(SPOT.US)$ this year, based on a market forecast by eMarketer.
近年来，随着科技公司在播客领域投入更多资金，播客领域的竞争愈演愈烈。3月份有报道称，苹果将失去美国播客收听者的头把交椅$Spotify Technology SA(Spot.us)$今年，根据eMarketer的市场预测。
In April, Apple annouced Apple Podcasts Subscriptions, a global marketplace that could help the company compete against Spotify.
今年4月，苹果宣布订阅苹果播客，这是一个全球市场，可以帮助苹果与Spotify竞争。
Price Action: Netflix shares closed almost 1% lower in Thursday’s trading session at $530.76.
价格行动：网飞股价周四收盘下跌近1%，至530.76美元。