'Taobao Maker Festival' to Be Held in SH on 17-25 Jul; Avg. Joiner Age 30
'Taobao Maker Festival' to Be Held in SH on 17-25 Jul; Avg. Joiner Age 30
Chris Tung, chief marketing officer at BABA-SW (09988.HK), expressed that the "Taobao Maker Festival" (literal translation of "淘寶造物節") will be held from 17-25 July in the Shanghai National Exhibition and Convention Center, with the venue being curated to resemble an ancient Tang dynasty city to provide a new brand experience.
Tung remarked that the company was pleased to see many younger buyers and sellers joining Taobao, with the average age of the business participants of this year's festival recorded at 30.
Tung furthered that the festival is one of the biggest events of the company and that its purpose is not to promote fast sales but to support and encourage entrepreneurship and innovation among younger people.
BABA-SW(09988.HK)首席营销官克里斯·董表示，“淘宝制造者节”(“淘寶造物節”的直译)将于7月17日至25日在上海国家会展中心举行，会场布置成唐代古城的样子，提供全新的品牌体验。董建华表示，公司很高兴看到许多年轻的买家和卖家加入淘宝，今年节日参与者的平均年龄达到30岁。董建华进一步表示，这个节日是公司最大的活动之一，其目的不是为了促进快速销售，而是为了支持和鼓励年轻人的创业和创新。