Twitter says it took a smaller hit from Apple iOS privacy changes than expected
Twitter says it took a smaller hit from Apple iOS privacy changes than expected
Twitter Inc (NYSE:TWTR) said on Thursday the impact of Apple Inc’s (NASDAQ:AAPL) recent privacy changes on second-quarter revenue was lower than expected.
Twitter Inc.(纽约证券交易所股票代码：TWTR)周四表示，苹果(纳斯达克股票代码：AAPL)最近隐私保护变化公布的第二季度营收低于预期。
What Happened: The Jack Dorsey-led social media giant said that it was too early to assess the long-term impact of Apple’s App Tracking Transparency feature in iOS 14.5 and the hit was more muted than the company expected.
发生的事情：这家由杰克·多尔西领导的社交媒体巨头表示，现在评估苹果在iOS 14.5中的应用追踪透明度功能的长期影响还为时过早，这一影响比公司预期的要温和得多。
“So far we're pleased with what we've seen, but it's too early to call a long-term trend,” Twitter Chief Financial Officer Ned Segal said in a post-earnings call with investors.
Twitter首席财务官内德·西格尔在财报公布后与投资者的电话会议上表示：“到目前为止，我们对所看到的情况感到满意，但现在就断言长期趋势还为时过早。”
“It's really not been that long here, not everybody is upgraded and agencies and advertisers in the broader ecosystem likely have not fully adjusted yet.”
“它在这里的时间并不长，并不是每个人都升级了，更广泛生态系统中的代理商和广告商可能还没有完全适应。”
Twitter said it has issued prompts for iOS 14.5 or higher accounts for Apple users in a bid to support App Tracking Transparency.
推特表示，它已经为苹果用户发布了iOS 14.5或更高版本的帐户提示，以支持App跟踪透明度。
See Also: Snap, Twitter Surge On Q2 User Growth, Revenue Beats
另见：Snap，推特第二季度用户增长激增，收入超出预期
Why It Matters: Brian Bowman, CEO at Consumer Acquisition, said Apple's app tracking transparency policy has had a devastating impact and iOS advertisers are experiencing a 15-20% revenue drop and only 20% of consumers have said yes to the ATT prompt allowing apps to personalize ads.
为什么这很重要： 布莱恩·鲍曼，首席执行官消费者获取他说，苹果的应用追踪透明度政策已经产生了毁灭性的影响，iOS广告商的收入下降了15%-20%，只有20%的消费者对美国存托股份允许应用个性化的提示表示同意。
Earlier this year Apple released the ATT feature that restricts tracking consumer data unless users allow it.
今年早些时候，苹果发布了ATT功能，该功能限制跟踪消费者数据，除非用户允许。
Facebook Inc. (NASDAQ:FB) has been engaged in a bitter war-of-words with Apple over the privacy-related rule changes.
Facebook。新浪纳斯达克(Youku Tudou：FB)与苹果就隐私相关规则变化展开了激烈的口水战。
Price Action: Twitter shares closed 0.1% higher at $69.57 on Thursday and were up 5.65% in the extended hours after market close.
价格行动：Twitter股价周四收高0.1%，报69.57美元，在收盘后的几个小时内上涨5.65%。
Read Next: Why Facebook Is Warning Against The Apple Impact On Revenue In Coming Quarters
接下来请阅读：为什么Facebook警告苹果对未来几个季度收入的影响