Microsoft Says It's 'All In' On Games As Xbox Sales, Subscription Growth Offsets Post-Pandemic Impact In Q4
Microsoft Says It's 'All In' On Games As Xbox Sales, Subscription Growth Offsets Post-Pandemic Impact In Q4
Microsoft Corporation's (NASDAQ:MSFT) gaming revenue grew 11% on a year-over-year basis in the fourth quarter.
微软公司的(纳斯达克：MSFT)第四季度博彩收入同比增长11%。
What Happened: The Satya Nadella-led company’s gaming division raked in $357 million in revenue in the quarter ended June 30.
发生的事情：这个萨蒂亚·纳德拉在截至6月30日的季度里，该公司的游戏部门实现了3.57亿美元的收入。
Hardware sales brought in more revenue thanks to higher-priced new era consoles. “Xbox hardware revenue increased 172% driven by higher price and volume of consoles sold due to the Xbox Series X/S launches,” as per the company’s earnings release.
得益于价格更高的新时代游戏机，硬件销售带来了更多收入。根据该公司发布的财报，Xbox硬件收入增长了172%，这是由于Xbox系列X/S的发布导致游戏机销量和价格的上涨。
Content and services revenue cooled off in 2021 as more people turned away from third-party titles.
随着越来越多的人放弃第三方游戏，内容和服务收入在2021年降温。
Xbox content and services revenue dropped 4% lower to $128 million, which Microsoft attributed to a decline in third-party titles compared to last year that benefited from pandemic-induced stay-at-home scenarios.
Xbox内容和服务收入下降4%，至1.28亿美元，微软将其归因于第三方游戏数量与去年相比下降，这些游戏受益于流行病引发的在家呆着的场景。
The tech giant noted this slump was "offset in part by growth in Xbox Game Pass subscriptions and first-party titles."
这家科技巨头指出，Xbox游戏通行证订阅量和第一方游戏的增长部分抵消了这一下滑。
CEO Nadella said at the company’s earnings call, “Game Pass is growing rapidly and it’s transforming how people discover, connect and play games. Subscribers play approximately 40% more games and spend 50% more than nonmembers.”
首席执行官纳德拉在公司财报电话会议上表示：“Game Pass正在迅速增长，它正在改变人们发现、连接和玩游戏的方式。订户比非会员多玩大约40%的游戏，多花50%的钱。
Why It Matters: “Gaming is the largest category in the entertainment industry,” Nadella said in the earnings call — adding, “we are expanding our opportunity to reach the world’s 3 billion gamers wherever and whenever they play. We are all in on games.”
为什么这很重要：“游戏是娱乐业最大的类别，”纳德拉在财报电话会议上说，“我们正在扩大我们的机会，让全球30亿玩家随时随地都能玩游戏。”我们都在玩这个游戏。
The opportunities in gaming have attracted debutants like Netflix Inc (NASDAQ:NFLX), which said last week it will offer video games in its existing subscription plans at no extra costs to consumers.
游戏领域的机会吸引了像这样的新秀奈飞(纳斯达克：NFLX)，该公司上周表示将在现有的订阅计划中提供视频游戏而不会给消费者带来额外的成本。
Other tech giants that have exposure to gaming include Alphabet Inc (NASDAQ:GOOGL) (NASDAQ:GOOG), Facebook Inc (NASDAQ:FB), Apple Inc (NASDAQ:AAPL), and Amazon.com, Inc (NASDAQ:AMZN).
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