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Progressive Insurance(SM) Names Remi Kent Chief Marketing Officer

Progressive Insurance(SM) Names Remi Kent Chief Marketing Officer

进步保险(SM)任命雷米·肯特为首席营销官
PR Newswire ·  2021/09/23 10:54

MAYFIELD VILLAGE, Ohio, Sept. 23, 2021 /PRNewswire/ -- Progressive Insurance today announced that Remi Kent will join the company as Chief Marketing Officer beginning on November 1, 2021. Kent comes to Progressive after spending eight years with 3M, including the last year as Senior Vice President and Global Chief Marketing Officer of the Consumer Business Group, where she led e-Commerce, Media, Insights and Analytics, and Integrated Marketing globally. She succeeds Jeff Charney, who in a March 2021 news release announced his intent to retire from Progressive after helping to ensure a seamless transition with the team and brand. Kent will report directly to Tricia Griffith, Progressive's President and Chief Executive Officer, and will serve on the Progressive executive leadership team.

俄亥俄州梅菲尔德村9月2021年2月23日/美通社/--进步保险公司今天宣布,雷米·肯特将加盟公司,担任首席营销官。11月1日,2021年。肯特在3M工作了8年后来到进步公司,包括去年担任消费者业务部高级副总裁兼全球首席营销官,在那里她领导电子商务、媒体、洞察和分析以及全球整合营销。她成功了杰夫·查尼,他在2021年3月的一份新闻稿中宣布,在帮助确保与团队和品牌的无缝过渡后,他打算从进步队退休。肯特将直接向特里西亚·格里菲斯,进取公司总裁兼首席执行官,并将在进取公司的执行领导团队中任职。

Remi Kent
雷米·肯特

"I'm absolutely thrilled to welcome Remi to the Progressive family. With more than 20+ years of marketing experience, she has a proven track record of working with and leading well-known global brands, and I'm confident she's the right person to continue to move our brand forward," said Griffith. "Her creativity and data-driven decision making aligns with ours and I know she'll be a great fit for our culture. I look forward to having Remi as the newest member of my executive leadership team and I also want to reiterate my thanks to Jeff for his passion and dedication to growing our brand over the last 11 years."

格里菲斯说:“我非常高兴地欢迎蕾米加入进步大家庭。她有20多年的营销经验,在与知名全球品牌合作和领导方面有着良好的业绩记录,我相信她是继续推动我们品牌向前发展的合适人选。”她的创造力和数据驱动的决策与我们的一致,我知道她将非常适合我们的文化。我期待着让Remi成为我的行政领导团队的最新成员,我也想重申我对杰夫在过去11年里对发展我们品牌的热情和奉献精神的感谢。

"I'm honored to join such a well-recognized brand," said Kent. "I look forward to building on Progressive's success and continuing to drive growth while leading such an accomplished marketing team. They've built an impressive suite of campaigns and characters with incredible momentum in the market, with talented teams and agencies who continue to innovate in this highly competitive category. After getting to know Progressive, I'm so impressed with the culture they've created under Tricia's and Jeff's leadership – not only fast-paced and creative, but welcoming, respectful and true to its values."

肯特说:“我很荣幸能加入这样一个知名品牌。”我期待着在进步的成功基础上再接再厉,在领导如此成功的营销团队的同时继续推动增长。他们已经建立了一套令人印象深刻的活动和人物,在市场上以令人难以置信的势头,拥有在这个竞争激烈的类别中继续创新的才华横溢的团队和机构。在了解了进步之后,我对他们在特里西亚和杰夫的领导下创造的文化印象深刻-不仅快节奏和创造性,而且欢迎、尊重和忠于其价值观。

Kent joined 3M in 2013 as Global Brand and Strategy Leader for the Consumer Business Group before taking on the role of Global Business Director for the Post-It® and Scotch® Brands in 2017, where she helped return these iconic brands to growth. Prior to joining 3M, she spent 13 years with Procter & Gamble where she led billion-dollar businesses across North America, Asia, and Western Europe with leadership in brand building, P&L ownership, strategy, and successful new product launches. 

肯特于2013年加入3M,担任消费者业务部全球品牌和战略负责人,2017年担任Post-it®和Scotch®Brands的全球业务总监,帮助这些标志性品牌恢复增长。在加入之前3M,她在宝洁公司工作了13年,在那里她领导着北美数十亿美元的企业,亚洲在品牌建设、损益表所有权、战略和成功的新产品发布方面处于领先地位。

Kent, who holds a degree in business administration and an MBA from Florida A&M University, has received numerous accolades for her leadership in business and marketing, including the likes of Ad Age Leading Women and 40 under 40, Twin Cities Women in Business Award, 100 Most Influential Black Leaders, Comparably 50, and Influential Marketing Leaders Changing the Industry. Remi is passionate about building high performance teams and is a true leader for diversity and inclusion. To bring that passion to life, she is a founding member of the Black Executive CMO Alliance, where she is working to create opportunity, access, and equality for the current and next generation of Black marketing leaders.

肯特拥有佛罗里达农工大学工商管理学位和工商管理硕士学位,她在商业和营销方面的领导力获得了无数赞誉,其中包括广告时代首屈一指的女性和40岁以下的40人,双城商界女性奖,100位最具影响力的黑人领袖,可比较的50,以及改变行业的有影响力的营销领袖。Remi热衷于建立高绩效团队,是多元化和包容性的真正领导者。为了将这种激情付诸实践,她是黑人高管CMO联盟的创始成员之一,在该联盟中,她致力于为当前和下一代黑人营销领袖创造机会、机会和平等。

The CMO search was led by Griffith, Charney, and Progressive's Chief Human Resource Officer, Lori Niederst, along with the company's internal executive recruiting team managed by Suzanne Black.

CMO的招聘由格里菲斯、查尼和进步公司的首席人力资源官洛里·尼德斯特(Lori Niederst)领导,公司的内部高管招聘团队由苏珊·布莱克.

About Progressive
The Progressive Group of Insurance Companies makes it easy to understand, buy and use auto insurance. Progressive offers choices so consumers can reach us whenever, wherever and however it's most convenient - online at progressive.com, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.

关于渐进式
保险公司的进步集团使得理解、购买和使用汽车保险变得容易。进步提供了多种选择,因此消费者可以随时随地以最方便的方式联系到我们-在线的Progresve.com,通过电话1-800-进步,通过移动设备或面对面与当地代理商联系。

Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the third largest auto insurer in the country, a leading seller of motorcycle and commercial auto insurance, and one of the top 15 homeowners insurance carriers.

进步为个人和商用汽车、卡车、摩托车、轮船、休闲车和住宅提供保险;它是美国第三大汽车保险公司,领先的摩托车和商业汽车保险销售商,也是前15大房主保险公司之一。

Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.

Progative成立于1937年,继续其悠久的历史,提供为客户节省时间和金钱的购物工具和服务,如Name Your Price®、Snapshot®和HomeQuote Explorer®。

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly atNYSE: PGR.

总部设在俄亥俄州梅菲尔德村的控股公司进步公司的普通股在纽约证券交易所上市交易:PGR。

SOURCE Progressive Insurance

来源累进保险

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