FanDuel Names Amy Howe as New Chief Executive
FanDuel Names Amy Howe as New Chief Executive
DJ FanDuel Names Amy Howe as New Chief Executive
DJ FanDuel任命Amy Howe为新首席执行官
By Katherine Sayre
凯瑟琳·塞尔(Katherine Sayre)著
Global gambling operator Flutter Entertainment PLC on Monday named Amy Howe chief executive officer of its U.S. sports betting unit FanDuel Group after she stepped into the role as interim CEO in July.
全球博彩运营商Ffltter Entertainment PLC周一任命艾米·豪(Amy Howe)为其美国体育博彩部门FanDuel Group的首席执行官，此前她于7月就任临时首席执行官。
Ms. Howe, a former Ticketmaster executive, is overseeing one of the most dominant online sports betting operators in the U.S. during a critical time for the nascent industry. Companies are competing fiercely for customers, pouring billions of dollars into marketing as more states legalize sports gambling. Some executives expect the industry to grow to as much as $40 billion in the next decade.
豪曾是Ticketmaster的一名高管，目前正处于这个新兴行业的关键时刻，负责监管美国最具主导地位的在线体育博彩运营商之一。随着更多的州将体育赌博合法化，公司正在激烈地争夺客户，投入数十亿美元进行营销。一些高管预计，该行业在未来10年将增长至高达400亿美元。
Ms. Howe said FanDuel expects to reach between $1.8 billion and $2 billion in revenue by the end of the year. FanDuel now operates in 11 states and has more than 2 million customers, with more states expected to allow betting in coming months.
豪说，FanDuel预计到今年年底营收将达到18亿至20亿美元。FanDuel目前在11个州运营，拥有200多万客户，预计未来几个月将有更多的州允许投注。
"Part of our playbook is, get to market on day one and try to secure that leading position as quickly as possible," Ms. Howe said.
“我们的策略之一是，在第一天就进入市场，并试图尽快确保领先地位，”豪说。
Ms. Howe joined FanDuel in February in the newly created position of president, where she oversaw core commercial functions in sports, digital casino games, racing and daily fantasy sports. In July, she was named interim chief executive to succeed Matt King, who left to join Fanatics Inc., a sports-merchandise company, to help it pursue an expansion into gambling.
豪于今年2月加入FanDuel，担任新设立的总裁一职，负责体育、数字赌场游戏、赛车和日常梦幻运动方面的核心商业职能。今年7月，她被任命为临时首席执行长，接替马特·金(Matt King)。金离开后加入了体育商品公司Fanatics Inc.，帮助该公司进军博彩业。
FanDuel is part of Flutter, a gambling company based in Dublin that also owns Betfair, Paddy Power and PokerStars.
FanDuel是总部位于都柏林的博彩公司Ffltter的一部分，该公司还拥有Betfair、Paddy Power和PokerStars。
The Supreme Court in 2018 issued a ruling that allowed states beyond Nevada to legalize sports wagering. Since then, 32 states and the District of Columbia have legalized sports gambling. Casinos, betting technology developers and media companies have struck a flurry of deals, and the concept of sports betting is reaching U.S. consumers like never before.
2018年，最高法院发布了一项裁决，允许内华达州以外的州将体育博彩合法化。从那时起，32个州和哥伦比亚特区已将体育赌博合法化。赌场、博彩技术开发商和媒体公司达成了一系列交易，体育博彩的概念正在前所未有地接触到美国消费者。
FanDuel was one of three companies picked by the National Football League to be official sports-betting partners, along with rivals Caesars Entertainment Inc. and DraftKings Inc. The deals gave the companies access to NFL content and authorization to buy gambling ads during games this season, a first for the league.
FanDuel是美国国家橄榄球联盟(National Football League)选择作为官方体育博彩合作伙伴的三家公司之一，另外两家公司分别是竞争对手凯撒娱乐公司(Caesars Entertainment Inc.)和DraftKings Inc。这两家公司获得了美国国家橄榄球联盟(NFL)的内容，并获得了在本赛季比赛期间购买赌博ADS的授权，这在该联盟尚属首次。
Ms. Howe said betting in the NFL season has gotten off to a strong start in line with company expectations, with particular success in parlay bets, in which gamblers wager on the outcome of two or more events. About 80% of FanDuel's bettors on the NFL have placed parlay bets, she said. "You're seeing a consumer that is very engaged in sports betting," she said.
豪说，NFL赛季的投注开局强劲，与公司的预期一致，特别是在帕洛伊赌注上取得了成功，即赌客对两场或两场以上赛事的结果下注。她说，FanDuel约80%的NFL投注者已经下了赌注。“你看到的是一个非常热衷于体育博彩的消费者，”她说。
FanDuel, along with DraftKings, got its start in fantasy sports before moving into sports gambling. The digital-focused companies have gone head-to-head with casino operators such as MGM Resorts International and Caesars, which are now moving into the online realm.
FanDuel和DraftKings在进入体育博彩业之前，都是从梦幻体育起步的。专注于数字领域的公司已经与米高梅度假村国际(MGM Resorts International)和凯撒(Caesars)等赌场运营商展开了正面交锋，这些运营商现在正进军在线领域。
At Ticketmaster, as global chief operating officer, Ms. Howe led a modernization of the company's ticket platform and grew its mobile app customer base by 400%, according to a statement from Flutter.
Ffltter的一份声明称，在Ticketmaster，作为全球首席运营官，豪领导了公司票务平台的现代化，并将其移动应用客户群扩大了400%。
Write to Katherine Sayre at katherine.sayre@wsj.com
写信给凯瑟琳·塞尔，电子邮件：katherine.sayre@wsj.com
(END) Dow Jones Newswires
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October 04, 2021 19:21 ET (23:21 GMT)
2021年10月4日19：21美国东部时间(格林尼治标准时间23：21)
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