Roku shares rise 10%, YouTube stays on Roku devices as companies strike multi-year deal
Roku shares rise 10%, YouTube stays on Roku devices as companies strike multi-year deal
YouTube and $Roku Inc(ROKU.US)$ announced on Wednesday a multi-year pact to end a battle that dragged for months over accusations of anti-competitive conduct and threatened to strip the internet's biggest video streaming service from tens of millions of TV devices.
YouTube和$Roku Inc.(ROKU.US)$周三宣布了一项为期多年的协议，以结束一场因反竞争行为指控而拖延数月的斗争，并威胁要从数千万台电视设备上剥夺互联网最大的视频流服务。
"Roku and Google have agreed to a multi-year extension for both YouTube and YouTube TV.
This agreement represents a positive development for our shared customers, making both YouTube and YouTube TV available for all streamers on the Roku platform."
-the companies said on Twitter.
“Roku和Google已经同意将YouTube和YouTube TV的使用期限延长数年。
这项协议对我们的共同客户来说是一个积极的发展，使Roku平台上的所有流媒体用户都可以使用YouTube和YouTube TV。“
-两家公司在Twitter上表示。
Roku shares are up more than 10% today.
Roku股价今日上涨逾10%。
YouTube owner $Alphabet-A(GOOGL.US)$'s Google and streaming platform Roku had publicly feuded since April over technical and financial terms for distributing YouTube's flagship app and its YouTube TV service.
YouTube所有者$Alphabet-A(GOOGL.US)$谷歌(Google)和流媒体平台Roku自4月份以来一直就发布YouTube旗舰应用程序及其YouTube TV服务的技术和财务条款公开争执。
Roku had opposed what it described as unfair terms such as favoring YouTube in search results and updating its hardware. YouTube had described its efforts as consumer-friendly, and said Roku was the one using its market power to force a better deal.
Roku曾反对其所称的不公平条款，如在搜索结果中偏袒YouTube和更新其硬件。YouTube称其努力是对消费者友好的，并表示Roku是利用其市场力量迫使更好交易的人。
Public fights over distribution agreements and splitting ad revenue have become common in the broadcast and streaming video fields.
在广播和流媒体视频领域，围绕分销协议和瓜分广告收入的公开斗争已经变得司空见惯。
Roku removed the YouTube TV app from its channel store after the agreement for that app expired. YouTube, which has more than 2 billion monthly users, threatened to pull its main app from Roku on Thursday, when the deal for the service was to end.
在YouTube TV应用的协议到期后，Roku将该应用从其频道商店中删除。拥有超过20亿月度用户的YouTube周四威胁要从Roku下架其主要应用程序，当时该服务的交易即将结束。
Major apps such as YouTube being built into devices such as Roku televisions and streaming media players are a major selling point for the hardware. And though its users could access the YouTube services in other ways, the multi-year agreement staves off a threat to Roku's business.
内置在Roku电视和流媒体播放器等设备中的YouTube等主要应用程序是该硬件的主要卖点。尽管用户可以通过其他方式访问YouTube服务，但这份多年协议避免了对Roku业务的威胁。
Roku said last month it has 56.4 million active accounts.
Roku上个月表示，它有5640万活跃账户。
(Reporting by Paresh Dave; Editing by Sherry Jacob-Phillips)
(Paresh Dave报道；Sherry Jacob-Phillips编辑)