Pop Mart Takes Its Trendy Toy Story On Global Roadshow
Pop Mart Takes Its Trendy Toy Story On Global Roadshow
POP MART在全球路演上推出潮流玩具故事
Key takeaways:
主要收获：
Pop Mart has moved into Europe with a London store, expanding its global footprint to 23 countries since opening its first international store a year ago
Company is hoping to copy its successful domestic model of selling trendy toys over low-cost channels such as online and vending machines, helped by social media promotion
POP MART已经进军欧洲，在伦敦开设了一家门店，自一年前开设第一家国际门店以来，其全球足迹已扩展到23个国家
该公司希望在社交媒体推广的帮助下，复制其在国内成功的模式，即通过在线和自动售货机等低成本渠道销售时尚玩具
By Doug Young
道格·杨(Doug Young)著
Watch out, world. First China's ByteDance gave us TikTok, the wildly popular short video app that has become all the rage among teens around the globe. Now the much smaller but equally trendy Pop Mart International Group Ltd. (9992.HK) is hoping...
当心，世界。首先，中国的字节跳动(ByteDance)给了我们TikTok，这款广受...
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