Why TikTok Might Turn Out To Be Meta Platform's 'Formidable Foe'
Why TikTok Might Turn Out To Be Meta Platform's 'Formidable Foe'
Meta Platforms Inc.'s (NASDAQ:FB) fourth-quarter disappointment was partly blamed on competition from short-video app TikTok.
Meta Platform Inc.(纳斯达克股票代码：FB)第四季度业绩令人失望，部分原因是来自短视频应用的竞争TikTok。
An analyst at Ark Invest suggested TikTok would prove to be a "formidable foe" for the social media giant.
Ark Invest的一位分析师表示，TikTok将被证明是这家社交媒体巨头的“强大敌人”。
What Happened: Meta CEO Mark Zuckerberg mentioned the TikTok competition as one of the reasons for the company's disappointing guidance.
发生的事情：Meta首席执行官马克·扎克伯格提到TikTok的竞争是该公司业绩指引令人失望的原因之一。
TikTok is taking a significant share of consumer mindshare and is posing a threat to Meta, Ark Invest analyst Nicholas Grous said in a note.
TikTok在消费者心目中占据了相当大的份额，并对Meta，Ark Invest分析师尼古拉斯·格罗斯构成了威胁在一张纸条上说。
TikTok is the only non-Meta-owned app to reach 3 billion downloads globally, the analyst noted. Meta is attempting to take on TikTok with its Reels, a short-form video platform on its Instagram subsidiary, he added.
这位分析师指出，TikTok是唯一一款全球下载量达到30亿次的非Meta所有的应用程序。他补充说，Meta正试图通过其子公司Instagram上的短片视频平台Reels与TikTok展开竞争。
"Given its focus on The Metaverse, we are wondering if Meta has the DNA and time to compete on the short-form video front," Grous said.
格罗斯说：“鉴于美达的重点放在元宇宙上，我们想知道美达是否有足够的基因和时间在短片领域展开竞争。”
TikTok's differentiation, the analyst said, is its superior suite of high-end video creation and editing tools, of which Reels has no match.
这位分析师说，TikTok的不同之处在于其卓越的高端视频创作和编辑工具套件，Reels无法与之匹敌。
Related Link: Instagram Reels Vs. TikTok Vs. YouTube Shorts Vs. Snapchat Spotlight: How Social Video Apps Stack
相关链接：Instagram Reels vs.TikTok vs.YouTube上的短片VS。Snapchat Spotlight：社交视频应用如何堆叠
Why It's Important: Meta and its smaller rival Snap Inc (NASDAQ:SNAP) have both implied at their respective earnings calls that the future of social media will look like TikTok.
为什么它很重要：Meta及其规模较小的竞争对手Snap新浪纳斯达克(Tmall：Snap)在各自的财报电话会议上都暗示，社交媒体的未来将像TikTok一样。
Zuckerberg shared at a company-wide virtual meeting that it is important to focus on growing Meta's short-video product as it faces an "unprecedented level of competition" from TikTok, Bloomberg reported, citing a person who attended the meeting.
彭博社援引一位出席会议的人士的话报道，扎克伯格在一次全公司虚拟会议上表示，随着Meta面临来自TikTok的“前所未有的竞争”，专注于发展Meta的短视频产品非常重要。
For now, it appears TikTok has the upper hand, given Meta's divided focus amid multiple risks, including the impact from Apple Inc.'s (NASDAQ:AAPL) privacy changes and an uncertain foray into Metaverse.
就目前而言，TikTok似乎占据了上风，因为Meta在多重风险中存在分歧，包括来自苹果。的(纳斯达克：AAPL)隐私变化和进军元宇宙的不确定性。
At last check, Meta shares were down 4.13% to $227.31 Monday afternoon at publication.
截至周一下午公布的最新数据，Meta股价下跌4.13%，至227.31美元。