The reason for buying the rip is better than selling the dip because you might never know the stocks with good potential will go up due to pump and dump or the market will actually do extremely well in the long term.

"Buy the rip" is a new terminology to me, I gather it's like dollar-cost-averaging on the way down, I feel this works for medium to long term investors. For normal humans, buying when stocks are cheap due to declining market comes hand-in-hand with some anxiety/fear. Dollar cost averaging (ie. planning from the beginning to buy in a few tranches on the way down), this method of buying takes away some of this fear, that prevents some people fr...