What do you guys think of Affirm $Affirm Holdings (AFRM.US)$...

What do you guys think of Affirm $Affirm Holdings (AFRM.US)$ ? I bought the dip a little last week...I feel like I see them at the checkout of everywhere I shop (AMZ $亞馬遜 (AMZN.US)$ , WM $沃爾瑪 (WMT.US)$ T, etc.). Analyst sentiment is also bullish - I still feel like they are kinda in that high valuation/multiple camp that has been getting punished recently.