Can iPhone 14 release stop AAPL share slide?

$蘋果 (AAPL.US)$ The “Far Out” live event taking place on 7 September has been rumoured to include the unveiling of multiple new products including the iPhone 14. It will be the first live event since 2019 by Apple, with previous events taking place online while lockdown measures were enforced.
The current market decline is a reflection of the current global economy. This is being felt by other tech giants too, such as $谷歌-C (GOOG.US)$ and $微軟 (MSFT.US)$ , whose products have been taken off the shopping list of many consumers as the cost of living continues to rise.
Tech stocks have all been negatively affected by the larger economic factors currently at play. Meanwhile, the appeal of tech products has declined as consumers become more budget conscious in the high inflation environment. The Nasdaq 100 (US100), a tech-heavy index, has declined almost 10% in the past six months.
Analysts at JPMorgan said in its most recent mid-year report that value companies particularly in the technology sector are specially hard to predict right now.
“The pandemic coincided with a rapid adoption of technology which led to a large upgrade in earnings expectations. But some stocks – such as streaming services – are struggling to meet these lofty expectations,” the report said
These firms face a number of risks in the short term, but opportunities may still exist, the $摩根大通 (JPM.US)$ analysts said.