12 Invest 發表了動態 · 2023/04/27 10:13

META報告首季2023年的成果，具有穩定的用戶增長。

META $Meta Platforms (META.US)$繼Facebook之後，今年報告了Q1 2023的業績，營業收入為 286.5億美元，同比增長，一個 3% ，以及在固定貨幣基礎上增長了 6% 。該公司的日活躍用戶數和月活躍用戶數都增加了 5% 同比增長，DAP平均值為 30.2億 於2023年3月，MAP達到 38.1億 截至2023年3月31日。Facebook每日活躍用戶數（DAUs）也出現 4% 同比增長 20.4億 平均來說，截至2023年3月份，月活躍用戶數增加了 2% 同比增長了 29.9億 截至2023年3月31日為止。

在2023年第一季度，Family of Apps投放的廣告印象數增加了 26% 年度對比增長，同時每個廣告的平均價格下降了 17% 年度對比增長。總成本和費用為 214.2億美元，同比增加 10% 年度對比增長，包括重組費用 11.4億美元 in Q1 2023. META has been pursuing measures to increase efficiency and realign business priorities since 2022 and has substantially completed the employee layoffs as of March 31, 2023. The company also announced three rounds of planned layoffs in March 2023, targeting approximately 10,000 employees across the Family of Apps and Reality Labs segments, with expected total pre-tax severance and related personnel costs of approximately $10億.

Despite the modest increase in revenue and significant costs and expenses, META has shown steady user growth across its platforms. The decrease in the average price per ad may have been a factor in the revenue growth, but the increase in ad impressions could lead to future revenue growth if the company can increase the average price per ad. META’s restructuring efforts and layoffs could lead to greater efficiency and cost savings in the future, but it remains to be seen how these initiatives will affect the company’s performance in the long term.

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