It's heartwarming to hear about the collaboration between Moomoo and Make A Wish. I would definitely have a better impression of a company if it were socially responsible, and would be more interested in finding out about what they do.
Personally I have taken part in a "Grant A Wish" event before, where kids from underprivileged backgrounds can request for items that they want to receive as presents, and then we buy and fulfil them. It was heartening to receive thank you notes from the children...