shares buyback might be attractive as it might be a sign of the shares being undervalued currently. However it might not be beneficial to the investors if shares buy back is initiated due to company having too much cash as this shows that company might not be putting the cash in optimal use to generate more growth and revenue to the company. The company is inedequate in finding business opportunities and development which might be detrimental to the company growth in the long run thus bring about a stagnant or reducing growth if it can’t stay a competitive edge in its industry

bias is leaning towards popularity