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Starbucks | 10-K: FY2024 Annual Report

Starbucks | 10-K: FY2024 Annual Report

星巴克 | 10-K：2024財年年報
美股SEC公告 ·  2024/11/20 15:12

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Starbucks Corporation reported fiscal 2024 results with consolidated net revenues increasing 1% to $36.2 billion, driven by net new store openings but offset by a decrease in comparable store sales and unfavorable foreign currency impacts. Operating income decreased to $5.4 billion from $5.9 billion last year, with operating margin contracting 130 basis points to 15.0%.North America segment revenue grew 2% on net new store growth, despite a 2% comparable store sales decline driven by 5% lower transactions. International segment revenue fell 2% due to foreign currency headwinds and a 4% comparable sales decline. Channel Development revenue decreased 7% following the sale of Seattle's Best Coffee brand and product optimization efforts.Given pronounced customer traffic declines and performance below expectations, new CEO Brian Niccol announced a "Back to Starbucks" strategy focused on bringing customers back through enhanced experiences, community engagement and coffee innovation. The company remains confident in brand strength but acknowledges the need to refocus efforts on sustainable growth through this strategic reset.
Starbucks Corporation reported fiscal 2024 results with consolidated net revenues increasing 1% to $36.2 billion, driven by net new store openings but offset by a decrease in comparable store sales and unfavorable foreign currency impacts. Operating income decreased to $5.4 billion from $5.9 billion last year, with operating margin contracting 130 basis points to 15.0%.North America segment revenue grew 2% on net new store growth, despite a 2% comparable store sales decline driven by 5% lower transactions. International segment revenue fell 2% due to foreign currency headwinds and a 4% comparable sales decline. Channel Development revenue decreased 7% following the sale of Seattle's Best Coffee brand and product optimization efforts.Given pronounced customer traffic declines and performance below expectations, new CEO Brian Niccol announced a "Back to Starbucks" strategy focused on bringing customers back through enhanced experiences, community engagement and coffee innovation. The company remains confident in brand strength but acknowledges the need to refocus efforts on sustainable growth through this strategic reset.
星巴克-T發佈了2024財年的業績，合併淨營業收入增長了1%，達到362億，主要受新店開設的推動，但受到可比門店銷售下降和不利貨幣影響的抵消。營業收入從去年的59億下降至54億，營業利潤率收縮了130個點子，降至15.0%。北美板塊的營業收入由於新店增長增長了2%，儘管受5%低交易量的影響，可比門店銷售下降了2%。國際板塊營業收入因外匯逆風和4%的可比銷售下降而下降了2%。渠道開發收入在出售西雅圖最佳咖啡品牌和產品優化工作後下降了7%。鑑於客戶流量明顯下降和業績低於預期，新任CEO Brian Niccol宣佈了"回歸星巴克"的策略，旨在通過增強的客戶體驗、社區參與和咖啡創新重新吸引客戶。公司對品牌的實力保持信心，但承認需要通過這種戰略重置重新聚焦可持續增長。
星巴克-T發佈了2024財年的業績，合併淨營業收入增長了1%，達到362億，主要受新店開設的推動，但受到可比門店銷售下降和不利貨幣影響的抵消。營業收入從去年的59億下降至54億，營業利潤率收縮了130個點子，降至15.0%。北美板塊的營業收入由於新店增長增長了2%，儘管受5%低交易量的影響，可比門店銷售下降了2%。國際板塊營業收入因外匯逆風和4%的可比銷售下降而下降了2%。渠道開發收入在出售西雅圖最佳咖啡品牌和產品優化工作後下降了7%。鑑於客戶流量明顯下降和業績低於預期，新任CEO Brian Niccol宣佈了"回歸星巴克"的策略，旨在通過增強的客戶體驗、社區參與和咖啡創新重新吸引客戶。公司對品牌的實力保持信心，但承認需要通過這種戰略重置重新聚焦可持續增長。
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