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Netflix may soon clamp down on password sharing: Here's how it is going to work

Netflix may soon clamp down on password sharing: Here's how it is going to work

Netflix可能很快就會取締密碼共享:以下是它的工作原理
Benzinga Real-time News ·  2022/04/24 22:55  · 熱門

Last week, $Netflix(NFLX.US)$ announced its quarterly results, failing to impress many investors. 

上週, $Netflix(NFLX.US)$公佈了季度業績,未能給許多投資者留下深刻印象。

One of the biggest concerns for the streaming giant has been to control the rampant practice of password sharing. The company says over 30 million households in the U.S. and Canada use shared passwords for accessing Netflix. The global tally is at 100 million households. 

對這家流媒體巨頭來説,最大的擔憂之一是控制猖獗的密碼共享做法。該公司表示,美國和加拿大有超過3000萬家庭使用共享密碼訪問Netflix。全球家庭總數為1億户。

Netflix has allowed its users to share their passwords with relatives and friends. During its quarterly meeting, the company said that this policy likely helped fuel its growth by "getting more people using and enjoying Netflix. 

Netflix允許用户與親戚和朋友分享他們的密碼。在季度會議上,該公司表示,這一政策可能通過“讓更多的人使用和享受Netflix”來推動其增長。

In 2017, Netflix's corporate account tweeted in support of the practice. 

2017年,Netflix的企業賬户在推特上支持這一做法。

Love is sharing a password.

— Netflix (@netflix) March 10, 2017

愛就是分享密碼。

-Netflix(@netflix)2017年3月10日

No, Netflix will not freeze those shared accounts; instead, the company will set an extra fee for accounts being used by multiple people outside the home.

不,Netflix不會凍結這些共享賬户;相反,該公司將對在家以外的多人使用的賬户收取額外費用。

The company has rolled out two test features called "Extra Member" and "Profile Transfer." Both of the features are currently being tested in Chile, Costa Rica, and Peru.

該公司已經推出了兩項測試功能,分別稱為“額外會員”和“個人資料轉移”。這兩項功能目前都在智利、哥斯達黎加和祕魯進行測試。

The costs vary based on several factors, but Netflix said the features can be added for "a fraction of the price of a Basic Plan."

費用根據幾個因素而有所不同,但Netflix表示,添加這些功能的價格可以是基本套餐的一小部分。

With the "Extra Member" feature, subscribers to the standard and premium Netflix plans can add an account for up to two people who don't live with them.

有了“額外會員”功能,Netflix標準套餐和高級套餐的訂閲者可以為最多兩個不與他們住在一起的人添加一個賬户。

These "extra" members will have full access to the main Netflix account and have their own profiles and log ins.

這些“額外”成員將完全訪問Netflix的主帳户,並擁有自己的個人資料和登錄帳户。

The "Profile Transfer" option lets subscribers at any price-tier transfer their profile information, namely their viewing history, to a new paid account.

“檔案轉移”選項允許任何價位的訂户將他們的檔案信息,即他們的觀看歷史,轉移到一個新的付費賬户。

A survey from research organization Time2Play finds that about 80% of Americans who use someone else's password wouldn't pay for their own subscription.

研究機構Time2Play的一項調查發現,大約80%使用他人密碼的美國人不會為自己的密碼付費。

声明:本內容僅用作提供資訊及教育之目的,不構成對任何特定投資或投資策略的推薦或認可。 更多信息
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