Amazon's 2022 prime day is back: Here's the schedule and what you need to know
Amazon's 2022 prime day is back: Here's the schedule and what you need to know
The event comes at a time when consumers are shifting away from discretionary spending due to rapid and persistent inflation. Prime members may save up to 55% on select Amazon devices, including smart TVs, starting next week.$Amazon(AMZN.US)$ annual Prime Day shopping event is slated to return in July.
$亞馬遜(AMZN.US)$一年一度的黃金日購物活動定於7月份迴歸。
What Happened: The 48-hour event will kick off at 3 a.m. ET on July 12 for Prime members in several countries including the U.S., the U.K, Canada, China, Brazil, France, Germany and Spain, as well as in Poland and Sweden for the first time ever.
發生的事情：這場為期48小時的活動將於凌晨3點開始。美國東部時間7月12日，包括美國、英國、加拿大、中國、巴西、法國、德國和西班牙在內的幾個國家的首相成員，以及波蘭和瑞典有史以來第一次。
Prime Day deals will be offered in India, Saudi Arabia, the United Arab Emirates and Egypt later this summer. Early deals and new, member-only offerings will start on June 21.
今年夏天晚些時候，印度、沙特阿拉伯、阿聯酋和埃及將推出黃金日優惠。早期優惠和僅限會員參加的新優惠將於6月21日開始。
The event comes at a time when consumers are shifting away from discretionary spending due to rapid and persistent inflation. Prime members may save up to 55% on select Amazon devices, including smart TVs, starting next week.
這一事件發生之際，由於快速且持續的通脹，消費者正從可自由支配的支出轉向。從下週開始，Prime會員可能會在包括智能電視在內的亞馬遜精選設備上節省高達55%的費用。
Starting June 29, Prime members will also save 20% on select items at Amazon Fresh stores across the U.S. Cardmembers with an eligible Prime membership can earn 6% back from Amazon on purchases during the Prime Day event.
從6月29日開始，Prime會員還將在全美亞馬遜Fresh商店的精選商品上節省20%。符合Prime會員資格的卡會員可以在Prime Day活動期間從亞馬遜獲得6%的返還。
Amazon plans to make shopping on Prime Day simple by helping members find the best deals using personalized deal recommendations and Alexa reminders. The company also said customers will have the opportunity to shop early Prime Day deals alongside their favorite celebrities and influencers, including Porsha Williams, Joe and Frank Mele, Lala Kent and Hilary Duff.
亞馬遜計劃通過使用個性化的交易推薦和Alexa提醒來幫助會員找到最好的交易，從而使黃金日的購物變得簡單。該公司還表示，客户將有機會與他們最喜歡的名人和有影響力的人一起提前購買黃金日特惠商品，包括波莎·威廉姆斯, 喬和弗蘭克·梅爾, 拉拉·肯特和希拉里達夫.
If credit is approved by $Affirm Holdings(AFRM.US)$, Prime members can also get 0% APR on three equal monthly payments when they spend $50 or more on eligible products on Amazon.
如果貸方批准$確認控股公司(AFRM.US)$，Prime會員在亞馬遜上購買符合條件的產品50美元或更多時，還可以在三個相等的月付款中獲得0%的APR。
Why It Matters: Prime Day is a major event for Amazon, providing the company a revenue boost while rewarding loyal customers with deals. Last year, more than 250 million items were purchased by Prime members worldwide.
為什麼這很重要：黃金日對亞馬遜來説是一件大事，它為亞馬遜帶來了收入增長，同時也為忠誠的客户提供了優惠。去年，Prime會員在全球購買了超過2.5億件商品。
This year will be the company's first Prime Day without founder Jeff Bezos at the helm. This year, Bezos officially handed the reins of the company to current CEO Andy Jassy.
今年將是該公司第一個沒有創始人的黃金日傑夫·貝佐斯掌舵。今年，貝佐斯正式將公司的控制權交給了現任首席執行官安迪·賈西.
"With the small businesses and national brands our members love and trust, we're excited to offer some of our best Prime Day deals yet to even more customers around the world," Amazon Prime vice president Jamil Ghani said. "It's never been easier for Prime members to shop, save, and make the most of Prime Day."
亞馬遜Prime副總裁表示：“有了我們的會員喜愛和信任的小企業和國家品牌，我們很高興能為世界各地更多的客户提供一些我們迄今最好的黃金日優惠。”賈米爾·加尼説。對於Prime會員來説，購物、儲蓄和充分利用Prime Day從未像現在這樣容易。
AMZN Price Action: Amazon has traded between $188.65 and $101.26 over a 52-week period.
AMZN價格行動：在52周的時間裏，亞馬遜的股價在188.65美元到101.26美元之間。
The stock was down 2.76% at $104.70 at press time, according to data from Benzinga Pro.
根據Benzinga Pro的數據，截至發稿時，該股下跌2.76%，至104.70美元。
