The recent weak performances of social platforms such as $Meta Platforms(META.US)$ and $Snap Inc(SNAP.US)$ have been blamed on competition from China-based ByteDance-owned TikTok.
The results of a new survey showed that TikTok may be losing to Alphabet, Inc.'s YouTube in captivating the teen audience.
YouTube was the most used by teens among the online platforms, the results of Pew Research's 2022 teen online survey showed. The survey sought responses from 1,316 U.S. teens, ages 13 to 17, and was conducted between April 14 and May 4.
About 95% of teens said they used YouTube compared to 67% for TikTok. Snapchat and Instagram were each used by 60% of the respondents. Meta's flagship app Facebook was used by only 32% of teens.
Read what TikTok is doing in response to backlash over user data privacy
A smaller share of the respondents used $Twitter(TWTR.US)$, Twitch, WhatsApp, Reddit and Tumblr.
YouTube also scores over TikTok in terms of the degree of usage. About 19% of the teens said they used YouTube almost constantly, while TikTok and Snapchat were constantly used by 16% and 15%, respectively.
When probed on how they viewed their social media usage, 55% of the U.S. teens said they spent about the right time, 36% said they spent too much time and 8% said they spent too little time on the platforms.
The survey also found that 54% of the teens think it would be at least somewhat hard to give up social media, and 46% found it at least somewhat easy to do so.
最近社交平臺的疲軟表現,如Meta Platforms,Inc.(納斯達克:META)和Snap,Inc.(紐約證券交易所股票代碼:Snap)被歸咎於來自中國字節跳動旗下TikTok的競爭。
一項新的調查結果顯示,TikTok可能會輸給Alphabet公司YouTube吸引了青少年觀眾。
皮尤研究中心2022年青少年在線調查的結果顯示,YouTube是青少年使用最多的在線平臺。這項調查在4月14日至5月4日期間進行,調查對象為1316名美國青少年,年齡在13歲至17歲之間。
約95%的青少年表示他們使用YouTube,而TikTok的這一比例為67%。60%的受訪者使用Snapchat和Instagram。Meta的旗艦應用Facebook只有32%的青少年使用。
閲讀TikTok正在做什麼來回應對用户數據隱私的反彈
較小比例的受訪者使用推特公司(紐約證券交易所代碼:TWTR),Twitch,WhatsApp,Reddit和Tumblr。
在使用率方面,YouTube的得分也超過了TikTok。約19%的青少年表示,他們幾乎經常使用YouTube,而TikTok和Snapchat經常使用的比例分別為16%和15%。
當調查他們如何看待自己在社交媒體上的使用時,55%的美國青少年表示他們花在了正確的時間上,36%的人説他們花了太多的時間,8%的人説他們在平臺上花的時間太少。
調查還發現,54%的青少年認為放棄社交媒體至少有些困難,46%的青少年認為放棄社交媒體至少有些容易。