How's China Taking To iPhone 14 Lineup? Analyst Shares Insights, Strategy To Boost Profits In Mature Market
How's China Taking To iPhone 14 Lineup? Analyst Shares Insights, Strategy To Boost Profits In Mature Market
Apple, Inc. (NASDAQ: AAPL) launched its newest iPhone lineup on Wednesday and the reactions have been mixed.
蘋果公司納斯達克(Airbnb：AAPL)週三發佈了最新的蘋果手機系列，人們的反應褒貶不一。
Prominent Apple analyst Ming-Chi Kuo offered his take on the early pointers towards the uptake of the iPhone 14 models in China, one of Cupertino's key markets.
傑出的蘋果分析師郭明池他對早期有關iPhone 14在中國被接受的建議發表了看法。中國是庫比蒂諾的主要市場之一。
Premium Has Strong Momentum: Orders for the two iPhone 14 Pro models in China were around 85% and the lowest interest is for the iPhone 14 Plus at 5%, Ku said in a series of tweets.
溢價勢頭強勁：兩個人的訂單蘋果手機 14Ku在一系列推文中表示，中國的專業機型約為85%，對iPhone 14 Plus的興趣最低，為5%。
See also: 'Buy Your Mom An iPhone,' Tim Cook Says As Apple Snubs Android And Next-Gen Update
另見：蒂姆·庫克在蘋果冷落安卓和下一代更新系統時説：給你媽媽買一部iPhone
Historically pre-orders lean more toward Apple's high-end products in the early stage, but this time around, orders for the Pro models have been higher-than-normal, the TFI Securities analyst said.
從歷史上看，早期的預購更傾向於蘋果的高端產品，但這一次，Pro型號的訂單一直高於正常水平，TFI證券分析師稱。
This reflects Apple's strategy change of having major updates only for the Pro models, according to Kuo.
郭表示，這反映了蘋果的戰略變化，即只對Pro機型進行重大更新。
Despite Apple leaving iPhone prices unchanged, the average selling price of the iPhone 14 series is still about 10% higher in the second half of 2022 compared to the year-ago period. Kuo attributed this to the higher iPhone 14 shipment allocation and the iPhone 14 Plus replacing the iPhone 13 mini.
儘管蘋果維持iPhone價格不變，但2022年下半年iPhone 14系列的平均售價仍比去年同期高出約10%。Kuo將此歸因於更高的iPhone 14出貨量份額和iPhone 14 Plus取代了iPhone 13 mini。
What Next: Going forward, Kuo expects Apple to start creating differentiation between the iPhone 15 Pro and the iPhone Pro Max model.
下一步：展望未來，Kuo預計蘋果將開始在iPhone 15 Pro和iPhone Pro Max機型之間創造差異化。
"It's the best practice via a precise product segmentation strategy to generate more sales/profits in a mature market," he said.
“這是通過精確的產品細分策略在成熟市場創造更多銷售/利潤的最佳實踐，”他説。
Kuo added that Apple can afford to do product segmentation because the "Android camp" still poses no threat to the company in the high-end market due to brand value and ecosystem advantages.
郭補充説，蘋果有能力進行產品細分，因為由於品牌價值和生態系統優勢，“安卓陣營”在高端市場仍然不會對公司構成威脅。
Price Action: Apple closed Thursday's session down 0.96% at $154.46, according to Benzinga Pro data.
價格行動：根據Benzinga Pro的數據，蘋果週四收盤下跌0.96%，至154.46美元。
Read Next: Apple Analyst Says iPhone 14 And Other Fresh Launches Enough To Beat Street Expectations On Q4 Revenue
接下來請閲讀：蘋果分析師表示，iPhone 14和其他新產品的發佈足以超過華爾街對第四季度營收的預期
Photo courtesy: Apple
圖片來源：蘋果