Audi Jumps Formula Bandwagon To Take On Mercedes-Benz
Audi Jumps Formula Bandwagon To Take On Mercedes-Benz
奧迪加入方程式賽車潮流迎戰梅賽德斯-奔馳
- Volkswagen AG's (OTC: VWAGY) (OTC: VWAPY) Audi chose Sauber as a strategic partner for the project and plans to acquire a stake in the Sauber Group.
- The partnership will see the traditional Swiss racing team competing as the Audi factory team from 2026 onwards, using the power unit developed by Audi for the pinnacle of motorsport.
- VW CEO Herbert Diess said becoming part of F1 was the most critical lever to boost brand value for Audi and Porsche, Bloomberg reports.
- VW jumped the F1 bandwagon after the franchise decided to turn carbon neutral by 2030 while using synthetic fuels from 2026, as VW pursued the industry's most significant electrification push.
- As of May, Audi was ready to dole €500 million ($556.30 million) for British luxury sports carmaker McLaren as a means to enter, while Porsche planned a long-term partnership with the racing team Red Bull.
- The technology change is a unique opportunity to start competing in the franchise ruled by Mercedes-Benz Group AG (OTC: DMLRY).
- With three decades of competitive experience, Sauber is one of the most renowned and traditional teams in Formula 1.
- While Audi creates the power unit at Audi's Motorsport Competence Center in Neuburg an der Donau, Sauber will develop and manufacture the race car at its site in Hinwil (Switzerland).
- They look to start racing by 2026.
- More than 120 employees are working on the project.
- 大衆汽車集團的 (場外交易代碼:VWAGY)(場外交易代碼:VWAPY)奧迪選擇索伯作爲該項目的戰略合作伙伴,並計劃收購索伯集團的股份。
- 從2026年起,傳統的瑞士賽車隊將以奧迪工廠車隊的身份參加比賽,使用奧迪爲賽車運動的巔峯而開發的動力裝置。
- 彭博社報道,大衆首席執行官赫伯特·迪斯表示,加入F1是提高奧迪和保時捷品牌價值的最關鍵槓桿。
- 大衆加入了F1的潮流,此前該系列決定在2030年之前實現碳中和,同時從2026年起使用合成燃料,因爲大衆推行了該行業最重要的電氣化舉措。
- 截至5月,奧迪已準備好向英國豪華跑車製造商邁凱輪提供5億歐元(合5.563億美元)作爲進入市場的手段,而保時捷則計劃與賽車隊紅牛建立長期合作伙伴關係。
- 技術變革是開始在特許經營權中競爭的難得機會 奔馳集團股份公司 (場外交易代碼:DMLRY)。
- 憑藉三十年的競技經驗,索伯是一級方程式賽車中最著名和最傳統的車隊之一。
- 當奧迪在多瑙河畔諾伊堡的奧迪賽車運動能力中心製造動力裝置時,索伯將在其位於欣維爾(瑞士)的工廠開發和製造賽車。
- 他們希望在2026年之前開始比賽。
- 超過120名員工正在參與該項目。