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Financially Troubled WM Motor Sees About Half of Its Shanghai Stores Close, Report Says

Financially Troubled WM Motor Sees About Half of Its Shanghai Stores Close, Report Says

報道稱,陷入財務困境的WM汽車約有一半上海門店倒閉
CnEVPost ·  2022/11/24 22:07

The number of WM Motor stores in Shanghai has been reduced from about 20 to about 12, and most of the stores in the city's shopping malls have closed, according to local media.

據當地媒體報道,WM汽車在上海的門店數量已經從大約20家減少到大約12家,該市購物中心的大部分門店已經關閉。

In addition to employee pay cuts, a number of WM Motor's stores were closed, highlighting its financial woes.

除了員工減薪,WM汽車的多家門店也關門了,突顯出該公司的財務困境。

WM Motor's stores in Shanghai were reduced from about 20 to about 12, according to a report in local media outlet IT Times on Thursday.

根據當地媒體IT Times週四的一篇報道,WM汽車在上海的門店從大約20家減少到大約12家。

"Most of WM Motor's stores in malls in Shanghai are closed," the report said, citing a salesperson who used to work for the electric vehicle (EV) company.

報道援引一位曾在這家電動汽車(EV)公司工作的銷售人員的話説,WM汽車在上海商場的大部分門店都關閉了。

The salesman said he left his job in July after the store he worked at closed. He added that many of the cars WM Motor sells now are inventory vehicles.

這位銷售員説,在他工作的商店關門後,他於7月份辭去了工作。他補充説,WM汽車現在銷售的許多汽車都是庫存車輛。

WM Motor's website shows it has 17 stores in Shanghai, with another opening soon. But not all of the stores are accessible by phone, the report said.

WM汽車的網站顯示,該公司在上海有17家門店,不久還將開設另一家門店。但報告稱,並不是所有的商店都可以通過電話訪問。

WM Motor originally had about 20 stores in Shanghai, but now there are only about 12 left, with only 5-6 stores left with both pre-sales and after-sales functions, the report said, citing a dealership source.

報道援引一位經銷商消息人士的話稱,WM汽車最初在上海有大約20家門店,現在只剩下大約12家,只剩下5-6家門店同時具備售前和售後功能。

Some stores have recently closed, but WM Motor's website is not up to date with the information, the source said.

消息人士稱,一些門店最近關門了,但WM汽車的網站沒有更新相關信息。

WM Motor's Hong Kong IPO prospectus filed in June showed it had 621 partner stores as of December 31, 2021, a 2.4-fold increase from the previous year.

WM汽車6月份在香港提交的IPO招股説明書顯示,截至2021年12月31日,該公司擁有621家合作門店,同比增長2.4倍。

However, of those 621 stores, only three are WM Motor's directly operated stores, located in Shanghai and Beijing.

然而,在這621家門店中,只有三家是WM汽車的直營店,分別位於上海和北京。

As a comparison, the number of NIO, XPeng Motors and Li Auto stores in 2021 are 289, 259 and 165 respectively.

相比之下,2021年蔚來、小鵬汽車汽車和理想汽車的門店數量分別為289家、259家和165家。

The rapid expansion of WM Motor's sales network is due to its direct, franchised, and affiliate sales models. But this has also led to chaos in its distribution network, with many dealers forced to sell at reduced prices to keep their capital chains from breaking, the report said.

WM汽車銷售網絡的快速擴張得益於其直接、特許和附屬銷售模式。但報告稱,這也導致了其分銷網絡的混亂,許多經銷商被迫降價出售,以防止他們的資金鍊斷裂。

WM Motor, one of the first EV startups to meet in China, had been actively publishing monthly sales figures in 2020, but has often not been publishing that figure since last year.

WM汽車是首批在中國會面的電動汽車初創企業之一,該公司一直在積極發佈2020年的月度銷售數據,但自去年以來經常沒有發佈這一數據。

In 2019-2021, WM Motor's car sales were 12,799, 21,937 and 44,152 units, according to its prospectus.

招股説明書顯示,2019-2021年,WM汽車的汽車銷量分別為12,799輛、21,937輛和44,152輛。

From January to October this year, WM Motor sold less than 30,000 units in total, including just 1,117 units in October, the IT Times report noted.

IT時報的報告指出,今年1月至10月,WM汽車的總銷量不到3萬輛,其中10月份僅售出1117輛。

The sharp decline in sales has put the company under financial pressure.

銷售額的急劇下降給該公司帶來了財務壓力。

On November 21, WM Motor CEO Shen Hui listed in an internal letter to all employees initiatives to ease the financial pressure, including a 50 percent pay cut for management and a 30 percent pay cut for general employees, according to a report by ifeng.com.

據鳳凰網報道,11月21日,WM汽車首席執行官沈暉在一封致全體員工的內部信中列出了緩解財務壓力的舉措,包括管理層減薪50%,普通員工減薪30%。

In addition to the pay cuts, WM Motor has initiated layoffs at its Shanghai headquarters, while outsourced company personnel are also leaving on a large scale, according to the report by IT Times.

據《IT時報》報道,除了減薪,WM汽車還在上海總部啟動了裁員,而外包公司的員工也在大規模離職。

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