Viad (NYSE:VVI – Get Rating) and ASAP (NASDAQ:ASAP – Get Rating) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, profitability, institutional ownership, valuation and earnings.

Analyst Ratings

This is a breakdown of current ratings and target prices for Viad and ASAP, as provided by MarketBeat.com.

Viad presently has a consensus target price of $43.50, indicating a potential upside of 63.41%. Given Viad's higher possible upside, equities research analysts clearly believe Viad is more favorable than ASAP.

Earnings and Valuation

This table compares Viad and ASAP's revenue, earnings per share and valuation.

Viad has higher revenue and earnings than ASAP. ASAP is trading at a lower price-to-earnings ratio than Viad, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Viad and ASAP's net margins, return on equity and return on assets.

Insider & Institutional Ownership

92.6% of Viad shares are owned by institutional investors. 2.1% of Viad shares are owned by insiders. Comparatively, 14.2% of ASAP shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Volatility and Risk

Viad has a beta of 1.76, suggesting that its stock price is 76% more volatile than the S&P 500. Comparatively, ASAP has a beta of 0.65, suggesting that its stock price is 35% less volatile than the S&P 500.

Summary

Viad beats ASAP on 12 of the 13 factors compared between the two stocks.

About Viad

(Get Rating)

Viad Corp. engages in the provision of marketing services and travel and recreation services. It operates through the following segments: GES U.S., GES International, (collectively, GES) and Pursuit. The GES business group offers live event service to visible and influential events and global brands. The Pursuit business group refers to the collection of iconic natural and cultural destination experiences. The company was founded in 1926 and is headquartered in Phoenix, AZ.

About ASAP

(Get Rating)

Waitr Holdings, Inc. engages in the provision and development of online ordering technology platform. Its product features delivery, carryout and dine-in options, connecting restaurants, drivers, and diners services. The company was founded by Christopher Meaux on November 19, 2008 and is headquartered in Lafayette, LA.

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