TVB SIGNS COOPERATION FRAMEWORK AGREEMENT WITH YOUKU FURTHER PROMOTES TVB-BRANDED DRAMAS’ DISTRIBUTION ON YOUKU’S HONG KONG DRAMA PLATFORM
TVB SIGNS COOPERATION FRAMEWORK AGREEMENT WITH YOUKU FURTHER PROMOTES TVB-BRANDED DRAMAS’ DISTRIBUTION ON YOUKU’S HONG KONG DRAMA PLATFORM
(22 March 2023, Hong Kong) Television Broadcasts Limited (“TVB” or “the Company”, stock code: 00511.HK) is pleased to announce that 77 Atelier Limited (“77 Atelier”) and (“TVBC”), subsidiaries of TVB, have signed a cooperation framework agreement with Youku, a large online video platform under Alibaba Group. TVB and Youku will leverage their respective advantages to achieve synergy.
（2023 年 3 月 22 日，香港）無綫附屬公司電視廣播有限公司（「無綫」或「公司」，股份代號：00511.HK）欣然宣佈，與阿里巴巴集團旗下大型網上視頻平台優酷簽訂合作框架協議。TVB 和優酷將利用各自的優勢實現協同效應。
Pursuant to the agreement, the contract will be for a duration of two years during which 77 Atelier will provide Youku with multiple purchased dramas, and TVBC will provide TVB-synchronized dramas and library dramas. The Company expected to generate a total revenue of approximately RMB700 million.
根據協議，該合同將為期兩年，期間 77 工作室將為優酷提供多部購買的戲劇，TVBC 將提供電視同步電視劇和圖書館電視劇。該公司預計將產生約 RMB700 百萬的總收入。
Thomas Hui, Executive Chairman of Television Broadcasts Limited said, "Youku is one of the leading online video platforms in China. TVB has abundant film and television production resources and profound experience in drama creation. TVB has maintained a good cooperative relationship with Youku all along. This framework agreement deepens the cooperation between the two parties and is more conducive to releasing synergies, further bringing TVB's high-quality "Hong Kong-style" dramas to the vast Chinese audience through Youku's popular Hong Kong Drama Platform. We anticipate that this cooperation will foster and optimize a larger audience flow for both parties, strengthen the cohesion of Youku's Hong Kong Drama Platform, and ultimately achieve a win-win situation."
許永順, 電視廣播有限公司執行主席 「優酷是中國領先的在線視頻平台之一。無綫擁有豐富的影視製作資源和豐富的戲劇創作經驗。無綫一直與優酷保持良好的合作關係。這項框架協議加深了雙方之間的合作，更有利於發布協同效應，透過優酷廣受歡迎的香港戲劇平台，進一步為廣大華人帶來無綫高質素的「港式」電視劇。我們預期這次合作將促進和優化雙方更大的觀眾流量，加強優酷香港戲劇平台的凝聚力，最終實現雙贏局面。」
Yanhong Liu, Chief Operation Officer of Youku said, “Youku has the most comprehensive library of Hong Kong dramas, and is the only leading online video platform in mainland China that offers a dedicated channel and largest fanbase for this genre. Hong Kong dramas produced by TVB have a wide impact among Chinese audiences worldwide. Building upon our decade-long collaboration, we co-produced variety shows and live concerts this year. Our enhanced partnership will further enrich our Hong Kong drama offering, and we will jointly help high-quality Hong Kong dramas achieve greater influence across generations and geographies through continued innovation." said Yanhong Liu, Chief Operation Officer of Youku.
優酷首席運營官劉彥宏 「優酷擁有香港電視劇最全面的圖書館，也是中國內地唯一一個領先的網上視頻平台，為這個類型提供專門的頻道和最大的粉絲群。無線電視製作的香港電視劇在世界各地的華人觀眾中具有廣泛的影響力。在我們長達十年的合作基礎上，我們今年共同製作了綜藝節目和現場音樂會。我們加強的合作關係將進一步豐富我們的香港戲劇產品，我們將通過持續創新，共同幫助高質量的香港戲劇在世代和地區實現更大的影響力。」優酷首席營運總監劉彥宏表示。