Wayfair (NYSE:W – Get Rating) and Onion Global (NYSE:OGBLY – Get Rating) are both retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, risk, valuation, institutional ownership, earnings, analyst recommendations and profitability.
Risk & Volatility
Wayfair has a beta of 3.05, meaning that its share price is 205% more volatile than the S&P 500. Comparatively, Onion Global has a beta of -3.55, meaning that its share price is 455% less volatile than the S&P 500.
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Analyst Recommendations
This is a breakdown of current ratings and recommmendations for Wayfair and Onion Global, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score |
| Wayfair | 4 | 14 | 10 | 0 | 2.21 |
| Onion Global | 0 | 0 | 0 | 0 | N/A |
Wayfair presently has a consensus target price of $53.14, indicating a potential upside of 57.82%. Given Wayfair's higher probable upside, equities analysts clearly believe Wayfair is more favorable than Onion Global.
Profitability
This table compares Wayfair and Onion Global's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets |
| Wayfair | -10.89% | N/A | -34.52% |
| Onion Global | N/A | N/A | N/A |
Institutional and Insider Ownership
90.6% of Wayfair shares are owned by institutional investors. Comparatively, 2.6% of Onion Global shares are owned by institutional investors. 26.8% of Wayfair shares are owned by company insiders. Comparatively, 50.9% of Onion Global shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Valuation and Earnings
This table compares Wayfair and Onion Global's top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio |
| Wayfair | $12.22 billion | 0.30 | -$1.33 billion | ($12.55) | -2.68 |
| Onion Global | $401.23 million | 0.01 | -$55.90 million | N/A | N/A |
Onion Global has lower revenue, but higher earnings than Wayfair.
Summary
Wayfair beats Onion Global on 6 of the 10 factors compared between the two stocks.
About Wayfair
(Get Rating)
Wayfair, Inc. engages in an online home furnishing store. It operates through the U.S. and International segments. The U.S. segment consists of amounts earned through product sales through the company's five distinct sites in the U.S. and through websites operated by third parties in the U.S. The International segment is composed of earnings through product sales in international sites. The company was founded by Steven K. Conine and Niraj S. Shah in May 2002 and is headquartered in Boston, MA.
About Onion Global
(Get Rating)
Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.
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