BURLINGTON, ON, July 19, 2023 /CNW/ - Element Nutritional Sciences Inc. (CSE: ELMT) (OTC: ELNSF) (FRANKFURT: 93X) (the "Company" or "Element"), today announced that it has engaged Flavor Insights as its exclusive research and development partner. The Company and Flavor Insights will be collaborating to develop new flavours of the Rejuvenate and Promino drink mix, and a Promino ready-to-drink beverage.
Flavor Insights was founded by the Picket Family after they successfully sold Muscle Milk to Hormel Foods in 2014 for $450 million. Muscle Milk is the second highest selling ready-to-drink protein beverage in the United States, in the US$5 billion1 and growing market for protein-based beverages.
"Rejuvenate and Promino have measurable functional benefits that are in high demand by consumers and we are working diligently to perfect the consumer experience through innovative taste. Our previous work with Flavor Insights, Nielsen and TasteMaker have helped develop a delicious ready-to-drink beverage for our Rejuvenate Muscle Activator brand that is launching on shelf this fall at major retailers. We plan to further our innovation with the team at Flavor Insights to develop a suite of thirst quenching clinically proven functional beverages that help improve muscle health," said Stuart Lowther, Chief Executive Officer.
For more information on Flavour Insights, visit flavorinsights.com.
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1 Fairfield Market Research, Whey Protein Market Global Industry Analysis (2018 – 2021) - Growth Trends and Market Forecast (2022 - 2030). |
About Element
Element is an innovative and research driven Canadian nutraceutical company specializing in the development of patented and science-based products for the global consumer packaged goods market, with a portfolio focused specifically muscle health. Element's lead product, Rejuvenate, is a patented proprietary formulation that is clinically proven to assist in the building, rebuilding, restoration and rejuvenation of natural muscle mass. Element also offers PROMINO, an elite performance supplement for both professional and amateur athletes to accelerate muscle recovery, build strength and accelerate recovery from injury. Element was founded in 2015 and is located in Burlington, Ontario.
To learn more about Element, visit elmtinc.com.
安大略省伯靈頓，2023年7月19日 /CNW/ — Element Nutrition Sciences Inc.（CSE：ELMT）（場外交易代碼：ELNSF）（法蘭克福：93X）（“公司” 或 “Element”）今天宣佈，已聘請Flavor Insights作爲其獨家研發合作伙伴。該公司和Flavor Insights將合作開發Rejuvenate和Promino混合飲料的新口味，以及Promino即飲飲料。
Flavor Insights由Picket Family創立，此前他們於2014年以4.5億美元的價格成功將Muscle Milk出售給了荷美爾食品。Muscle Milk是美國銷量第二高的即飲蛋白質飲料，在價值50億美元1且不斷增長的蛋白質類飲料市場中。
“Rejuvenate和Promino具有可衡量的功能優勢，消費者對這些益處的需求量很大，我們正在努力通過創新的口味來完善消費者體驗。我們之前與Flavor Insights、Nielsen和TasteMaker的合作幫助我們的Rejuvenate Muscle Activator品牌開發了一種美味的即飲飲料，該品牌將於今年秋天在主要零售商上架。我們計劃與Flavor Insights的團隊一起進一步創新，開發一套經過臨床驗證的解渴功能性飲料，這些飲料有助於改善肌肉健康，” 首席執行官斯圖爾特·洛瑟說。
有關 Flavorinsights.com 的更多信息，請訪問 flavorinsights.com。
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1 費爾菲爾德市場研究，乳清蛋白市場全球行業分析（2018 — 2021 年）——增長趨勢和市場預測（2022-2030 年）。 |
關於Element
Element是一家以創新和研究爲導向的加拿大營養保健品公司，專門爲全球消費品包裝市場開發專利和基於科學的產品，其產品組合專門針對肌肉健康。Element的主打產品Rejuvenate是一種獲得專利的專有配方，經臨床證明，它有助於構建、重建、恢復和恢復自然肌肉質量。Element還爲職業和業餘運動員提供PROMINO，這是一款精英表現補充劑，可加速肌肉恢復、增強力量和加速從傷病中恢復過來。Element 成立於 2015 年，位於安大略省伯靈頓。
要了解有關 Element 的更多信息，請訪問 elmtinc.com。
