Why Are Tesla Owners Selling Their Model 3s? Here's What One Survey Revealed About Their Perception Of Elon Musk.
Why Are Tesla Owners Selling Their Model 3s? Here's What One Survey Revealed About Their Perception Of Elon Musk.
Since launching in July 2017, the Model 3 from Tesla Inc (NASDAQ:TSLA) has been one of the bestselling electric vehicles of all time.
自 2017 年 7 月推出以來，Model 3 來自 特斯拉公司 納斯達克股票代碼：TSLA）一直是有史以來最暢銷的電動汽車之一。
A recent Bloomberg survey reveals how Model 3 owners have felt about the company over time — and Tesla CEO Elon Musk might not love the results.
彭博社最近的一項調查顯示，隨着時間的推移，Model 3車主對公司的看法——以及特斯拉首席執行官 埃隆馬斯克 可能不喜歡這些結果。
What Happened: The Model 3 and Model Y continue to be Tesla's bestselling models and big reasons why the company has dominated the market share for electric vehicles around the world.
發生了什麼： Model 3和Model Y仍然是特斯拉最暢銷的車型，也是該公司在全球電動汽車市場份額佔據主導地位的重要原因。
A Bloomberg survey of more than 5,600 Tesla Model 3 owners, however, showed some interesting results.
但是，彭博社對5,600多名特斯拉Model 3車主的調查顯示了一些有趣的結果。
According to the report, the Model 3 received strong scores based on the following indicators (with 5 being the best):
根據該報告，根據以下指標，Model 3獲得了不錯的分數（其中5是最好的）：
Performance: 4.95
性能：4.95
Ease of Use: 4.83
易用性：4.83
Design: 4.77
設計：4.77
Reliability: 4.69
可靠性：4.69
The bad news, however, is that the Model 3 owners are becoming less fond of Musk, whom they said could influence their decision to leave Tesla and switch to another automotive brand.
但是，壞消息是，Model 3車主越來越不喜歡馬斯克，他們說馬斯克可能會影響他們離開特斯拉轉向另一個汽車品牌的決定。
The survey found that 96% of Model 3 owners with positive views of Musk said they would buy a Tesla again. On the flip side, 91% of Model 3 owners who had unfavorable opinions of the billionaire entrepreneur said they would not buy a Tesla again.
調查發現，在對馬斯克持積極看法的Model 3車主中，有96％表示將再次購買特斯拉。另一方面，對這位億萬富翁企業家持不利看法的Model 3車主中有91％表示他們不會再購買特斯拉。
Some of the questions that were asked in the 2023 survey were the same from the those in the 2019 survey, in order to track how Tesla owners felt over time.
2023年調查中提出的一些問題與2019年調查中的問題相同，目的是追蹤特斯拉車主隨着時間的推移的感受。
The survey found that 75% of Model 3 owners would consider buying another Tesla vehicle. The survey also found that a number of the people originally polled in 2019 no longer own a Tesla vehicle. Those people shared the biggest contributing factors to their decision, which were:
調查發現，75％的Model 3車主會考慮購買另一輛特斯拉汽車。調查還發現，最初在2019年接受調查的許多人已不再擁有特斯拉汽車。這些人分享了他們做出決定的最大促成因素，即：
Disapproval of Musk: 21.5%
不贊成馬斯克：21.5%
Concerns about quality or service: 18.7%
對質量或服務的擔憂：18.7%
Unhappy with Tesla's brand perception: 17.8%
對特斯拉的品牌認知度不滿意：17.8%
Cost too high: 13.1%
成本太高：13.1%
Other: 11.2%
其他：11.2%
Tesla didn't offer the style of vehicle needed: 10.3%
特斯拉沒有提供所需的車輛風格：10.3%
Switched to gasoline vehicle for convenience: 7.5%
爲方便起見，改用汽油車：7.5%
Related Link: Here's How Many Tesla Shares You Need To Own To Equal 1% Of Elon Musk's Wealth
相關鏈接：以下是你需要擁有多少特斯拉股票才能等於埃隆·馬斯克財富的1％
The Twitter Influence Problem: One of the overlying themes from the survey was the role that Musk's tweets and acquisition of Twitter for $44 billion have played in the opinions of Model 3 owners.
Twitter 影響力問題： 調查的首要主題之一是馬斯克的推文和以440億美元收購Twitter在Model 3所有者的看法中所起的作用。
Here's a look at some of the responses to Musk's activity on Twitter, where he is the most followed person (1 was strongly agree, 2 was agree, 3 was neutral).
以下是對馬斯克在Twitter上的活動的一些回應，他是關注度最高的人（1表示強烈同意，2表示同意，3表示中立）。
Elon Musk should stop tweeting: 2.50
埃隆·馬斯克應該停止發推文：2.50
Elon Musk should stay out of politics: 2.14
埃隆·馬斯克應該遠離政治：2.14
Elon Musk's acquisition of Twitter has been a distraction from his responsibilities at Tesla: 2.00
埃隆·馬斯克收購 Twitter 分散了人們對他在特斯拉的職責的注意力：2.00
One question in the survey centered on Musk's ownership of Twitter and asked if it was a positive development. The question received a 2.20 rating out of 5, with 5 being strongly agree. The acquisition of Twitter by Musk has been criticized by many Tesla analysts and investors.
調查中的一個問題集中在馬斯克對Twitter的所有權上，並詢問這是否是一個積極的進展。該問題的評分爲2.20（滿分5分），其中5分表示強烈同意。馬斯克對Twitter的收購受到了許多特斯拉分析師和投資者的批評。
The survey showed that, while Tesla is still well beloved by Model 3 owners, there is a number of people who have since left the brand due to Musk.
調查顯示，儘管特斯拉仍然受到Model 3車主的喜愛，但此後有許多人因馬斯克而離開了該品牌。
Read Next: Here's How Many Vehicles Tesla Has Sold And Delivered In Each Quarter Since 2019
繼續閱讀：以下是自2019年以來特斯拉在每個季度銷售和交付的汽車數量
Photo: Shutterstock
照片：Shutterstock