Lucid Unveils New Strategy To Up Sales, Lower Cash Burn: Fewer Models, Lower Starting Price, More Customization
Lucid Unveils New Strategy To Up Sales, Lower Cash Burn: Fewer Models, Lower Starting Price, More Customization
California-headquartered EV maker Lucid Group Inc (NASDAQ:LCID) on Tuesday announced that it has shaken up its 2024 Lucid Air lineup in a bid to bring down the starting price on its vehicles and appeal to a wider consumer base in the North American market. The changes include lower starting prices, fewer models, and more customization options.
總部位於加利福尼亞的電動汽車製造商Lucid Group Inc（納斯達克股票代碼：LCID）週二宣佈，它已經調整了2024年的Lucid Air陣容，以降低其汽車的起拍價並吸引北美市場更廣泛的消費者群。這些變化包括更低的起始價格、更少的型號和更多的自定義選項。
Models: The Air lineup now consists of 4 models instead of five- Pure, Touring, Grand Touring, and Sapphire. The company will let go of the all-wheel drive version of the Pure and the Air Grand Touring Performance.
型號：Air 陣容現在由 4 款而不是五款組成，即 Pure、Touring、Grand Touring 和 Sapphire。該公司將放棄 Pure 和 Air Grand Touring Performance 的全輪驅動版本。
Pricing: While the Pure version will now start from $77,400, the Air Touring will start from $85,900. Though Lucid said that the Grand Touring will come with a lower price starting next year, the exact price will only be announced in early 2024. The company added that its range and total battery capacity would also be announced then.
定價：雖然Pure版本現在的起價爲77,400美元，但Air Touring的起價爲85,900美元。儘管Lucid表示，Grand Touring將從明年開始降價，但確切的價格要到2024年初才會公佈。該公司補充說，其續航里程和總電池容量也將在那時公佈。
Customization Options: Interested customers can now avail of front seats with ventilation and massage on the Pure or 20-way power front seats. Touring and Grand Touring customers can also avail of the fathom blue paint exteriors on their vehicles.
定製選項：感興趣的客戶現在可以在 Pure 或 20 向電動前排座椅上使用帶通風和按摩功能的前排座椅。Touring 和 Grand Touring 的客戶還可以在車輛上使用華麗的藍色油漆外觀。
"By listening to owners and prospective customers, I'm delighted that we can now provide such compelling choices. For example, it's now possible to order an Air Pure with massaging seats or even an Air Grand Touring with a metal roof," company CEO Peter Rawlinson said.
“通過傾聽業主和潛在客戶的意見，我很高興我們現在能夠提供如此引人入勝的選擇。例如，現在可以訂購帶按摩座椅的Air Pure，甚至可以訂購帶有金屬車頂的Air Grand Touring，” 公司首席執行官彼得·羅林森說。
Why It Matters: During the company's third-quarter earnings, Lucid said that it is now looking to produce only 8,000-8,500 vehicles this year, down from its earlier projection of over 10,000 units, owing to low sales. The company delivered only 1,457 vehicles in the last quarter and reported a quarterly loss of 28 cents per share.
爲何重要：在公司第三季度業績中，Lucid表示，由於銷量低，它現在計劃今年僅生產8,000-8,500輛汽車，低於之前預測的超過10,000輛。該公司在上個季度僅交付了1,457輛汽車，並報告了每股虧損28美分。
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