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Intel Accuses AMD Of Peddling 'Snake Oil' CPUs In A Brief Yet Blistering Attack

Intel Accuses AMD Of Peddling 'Snake Oil' CPUs In A Brief Yet Blistering Attack

英特爾指責 AMD 在短暫而激烈的攻擊中兜售 “靈丹妙藥” CPU
Benzinga ·  2023/12/06 07:53

In a recent skirmish between semiconductor giants, Intel Corporation (NASDAQ:INTC) has publicly accused its rival AMD Inc. (NASDAQ:AMD) of misleading consumers. The accusation, which was targeted at AMD's Ryzen 7000 series mobile processors, came to light in a since-deleted presentation by Intel.

在最近半導體巨頭之間的小衝突中,英特爾公司(納斯達克股票代碼:INTC)公開指責其競爭對手AMD Inc.(納斯達克股票代碼:AMD)誤導消費者。該指控針對的是AMD的Ryzen 7000系列移動處理器,在英特爾刪除後的演講中曝光。

What Happened: As reported by The Verge on Tuesday, Intel's scathing presentation targeted AMD's Ryzen 5 7520U mobile processor, criticizing its naming system as a means of "selling half-truths to unsuspecting customers". The presentation alleged that AMD's latest Ryzen 7000 series, despite being launched last year, uses a misleading naming scheme that suggests modernity. They are based on AMD's older Zen 2 architecture, not the latest Zen 4. "The Ryzen 5 7520U is built on dated Zen 2 architecture released in 2019! AMD's old architecture is hidden in plain sight!" Intel proclaimed in the presentation.

發生了什麼:正如The Verge週二報道的那樣,英特爾的嚴厲演講針對的是AMD的銳龍5 7520U移動處理器,批評其命名系統是 “向毫無戒心的客戶推銷半真半假話” 的一種手段。該演講稱,AMD最新的銳龍7000系列儘管於去年推出,但使用了暗示現代性的誤導性命名方案。它們基於AMD較早的Zen 2架構,而不是最新的Zen 4架構。“銳龍 5 7520U 建立在 2019 年發佈的過時 Zen 2 架構之上!AMD 的舊架構隱藏在衆目之外!”英特爾在演示中宣佈。

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Interestingly, a slide in the presentation compared AMD's processor naming tactics to selling snake oil, a term synonymous with deceptive marketing. However, Intel did not address its past of confusing processor naming schemes in the presentation. In its history, Intel has launched a processor with a decreased core count and later abandoned process node naming for its third-generation 10nm chips, choosing instead to name them "Intel 7".

有趣的是,演示文稿中的一張幻燈片將AMD的處理器命名策略與銷售靈丹妙藥進行了比較,後者是欺騙性營銷的代名詞。但是,英特爾在演示中並未提及過去令人困惑的處理器命名方案。在其歷史上,英特爾推出了一款內核數量減少的處理器,後來放棄了第三代 10nm 芯片的處理節點命名,而是選擇將其命名爲 “英特爾7”。

Following its media attention, the presentation was promptly removed from Intel's official website.

在媒體關注之後,該演示文稿立即從英特爾的官方網站上刪除。

Why It Matters: The public accusation by Intel sets a new tone in the ongoing competition between the two semiconductor giants. While each company has its unique approach to marketing and product naming, public accusations of deception are not common in the industry. This incident marks a significant escalation in the rivalry between Intel and AMD and will likely impact their relationship.

爲何重要:英特爾的公開指控爲兩家半導體巨頭之間持續的競爭定下了新的基調。儘管每家公司都有其獨特的營銷和產品命名方法,但公開指控欺騙行爲在業內並不常見。這起事件標誌着英特爾和AMD之間的競爭顯著升級,可能會影響他們的關係。

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