Taboola Announces Deal With Postmedia; Postmedia To Utilize Taboola's Suite To Grow Audience, Optimize User Engagement And Drive Revenue; Taboola Implemented Into Various Sites
Taboola Announces Deal With Postmedia; Postmedia To Utilize Taboola's Suite To Grow Audience, Optimize User Engagement And Drive Revenue; Taboola Implemented Into Various Sites
Under the agreement, Postmedia will utilize Taboola's suite of products to grow its audience, optimize user engagement, and drive revenue. Taboola will be implemented into various Postmedia sites including National Post, Financial Post, Vancouver Sun, and Toronto Sun, among others. Postmedia will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience into Postmedia's family of Canadian news websites, on homepages and article pages.
根據協議，Postmedia 將利用 Taboola 套件產品擴大其受衆，優化用戶參與度並推動營業收入。Taboola 將被實現到包括National Post、Financial Post、Vancouver Sun、Toronto Sun等在內的各種 Postmedia 站點中。Postmedia 將把 Taboola Feed 融入到 Postmedia 的加拿大新聞網站系列中，爲用戶提供個性化的多種格式內容推薦，提供互動體驗，用於網站首頁和文章頁面。
Postmedia will explore Homepage For You, Taboola's publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. Homepage For You is part of Taboola Newsroom, a real-time analytics platform that provides unique insights, sourced from Taboola's dataset of nearly 600 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership.
Postmedia 將探索 Homepage For You，這是 Taboola 的出版商平台，可爲出版商首頁提供人工智能輔助編寫建議。Homepage For You 是 Taboola Newsroom 的一部分，後者是一個實時分析平台，提供獨特的洞見，來自 Taboola 近6千萬日活躍用戶的數據集，可以幫助出版商創建更有參與度的內容併發掘新的報道領域，從而增加忠實讀者群。