Apple's Alternative App Store Model In The EU Could Potentially Cost Meta, Others 'Millions' Of Dollars In Yearly Payments To The IPhone-Maker
Apple's Alternative App Store Model In The EU Could Potentially Cost Meta, Others 'Millions' Of Dollars In Yearly Payments To The IPhone-Maker
See Also: $3,500 Apple Headset? No Problem! Apple Vision Pro Blows Past Expectations, Wedbush Upgrades 2024 Sales PredictionApple Inc.'s (NASDAQ:AAPL) proposed "Alternative App Store" model for its users in the European Union could potentially cost Meta Platforms Inc. (NASDAQ:META) and other developers "millions" of dollars in yearly payments.
蘋果公司。”s（納斯達克股票代碼：AAPL）爲其歐盟用戶提出的 “替代應用商店” 模式可能會使Meta Platforms Inc.（納斯達克股票代碼：META）和其他開發商每年支付 “數百萬美元” 的款項。
What Happened: Apple announced that developers who want to use third-party app stores or payment providers in the EU will have to pay a "Core Technology Fee."
發生了什麼：蘋果宣佈，想要在歐盟使用第三方應用商店或支付提供商的開發者必須支付 “核心技術費”。
According to the terms listed on Apple's developer support website, developers who "achieve exceptional scale on iOS in the EU will pay a Core Technology Fee of €0.50 for each first annual install over one million in the past 12 months."
根據蘋果開發者支持網站上列出的條款，“在歐盟在iOS上實現卓越規模的開發者將爲過去12個月中每超過100萬次的首次年度安裝量支付0.50歐元的核心技術費。”
See Also: $3,500 Apple Headset? No Problem! Apple Vision Pro Blows Past Expectations, Wedbush Upgrades 2024 Sales Prediction
另見：3,500 美元的蘋果耳機？沒問題！Apple Vision Pro 超出預期，Wedbush 上調了 2024 年的銷售預測
While Apple has embraced EU's Digital Markets Act and announced a series of changes to its App Store model, developers who opt for alternative stores or payment providers could have a potentially hefty bill on their hands.
儘管蘋果已經接受了歐盟的《數字市場法》，並宣佈對其App Store模式進行一系列變更，但選擇替代商店或支付提供商的開發者可能會面臨巨額賬單。
Meta's Threads app was downloaded 2.6 million times in the EU in the first three days of its launch in the region, according to Data.ai.
根據 Data.ai 的數據，Meta的Threads應用程序在歐盟推出的前三天在該地區的下載量爲260萬次。
To put this into context, if Meta offered the app exclusively outside the App Store for iOS users, this would cost the company $72,361 per month in "Core Technology Fee," based on Apple's fee calculator and the three-day download data.
綜上所述，如果Meta在App Store之外專門爲iOS用戶提供該應用程序，那麼根據蘋果的費用計算器和三天的下載數據，這將使該公司每月花費72,361美元的 “核心技術費用”。
On an annual basis, assuming only three million downloads throughout the year, Meta would have to pay $1.089 million to Apple as "Core Technology Fee."
假設全年只有三百萬次下載，按年度計算，Meta 將不得不向蘋果支付 10.89 萬美元作爲 “核心技術費”。
If Meta distributes the app using the existing terms — that is, exclusively through the App Store — it would cost the company $250 per month.
如果Meta使用現有條款（即僅通過App Store分發應用程序）分發該應用程序，則該公司每月將花費250美元。
Given that Meta has multiple apps like Facebook, Messenger, Instagram, WhatsApp and Threads, the bill could be much higher.
鑑於Meta擁有多個應用程序，例如Facebook、Messenger、Instagram、WhatsApp和Threads，賬單可能會高得多。
Why It Matters: Apple's decision to allow sideloading apps in the EU could result in a fall in its App Store revenue, even though analysts at JP Morgan Chase & Co. believe the impact could be limited, in part due to the fifty-cent fee.
爲何重要：蘋果允許在歐盟側載應用程序的決定可能會導致其App Store收入下降，儘管摩根大通的分析師認爲這種影響可能有限，部分原因是50美分的費用。
This is down to the fact that the EU contributes only 6% to Apple's App Store revenue.
這歸因於歐盟對蘋果App Store收入的貢獻僅爲6％。
However, for developers, especially those with large user bases, the fee could be a lot higher.
但是，對於開發人員，尤其是那些擁有大量用戶群的開發人員來說，費用可能會高得多。
Check out more of Benzinga's Consumer Tech coverage by following this link.
通過以下方式查看 Benzinga 對消費科技的更多報道 點擊這個鏈接。
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Photo: William Hook on Unsplash
照片：Unsplash 上的威廉·胡克