Wheeling In Wealth: Ultra-Luxury Car Makers Ferrari, Lamborghini, Rolls-Royce Ride High On Soaring Demand For Personalized Rides
Wheeling In Wealth: Ultra-Luxury Car Makers Ferrari, Lamborghini, Rolls-Royce Ride High On Soaring Demand For Personalized Rides
The ultra-luxury car market is experiencing a surge in customized car sales, with automakers such as Ferrari NV (NYSE:RACE), Lamborghini, Rolls-Royce Holdings PLC (OTC:RYCEY), and Bentley Systems Inc (NASDAQ:BSY) witnessing record-breaking demand for personalized vehicles.
超豪華汽車市場的定製汽車銷量激增，法拉利內華達州（紐約證券交易所代碼：RACE）、蘭博基尼、勞斯萊斯控股有限公司（場外交易代碼：RYCEY）和賓利系統公司（納斯達克股票代碼：BSY）等汽車製造商對個性化汽車的需求創歷史新高。
What Happened: The ultra-wealthy are increasingly seeking unique, customized vehicles from these automakers, reported CNN on Saturday. This trend is driving substantial revenue growth for these companies.
發生了什麼：美國有線電視新聞網週六報道，超級富豪越來越多地向這些汽車製造商尋求獨特的定製汽車。這種趨勢正在推動這些公司的收入大幅增長。
Lamborghini, for instance, sold over 10,000 vehicles in 2023, a first in the company's history. Ferrari saw a revenue increase of over 17%. The demand for personalized vehicles has led to a significant rise in sales of individually customized cars, some of which can cost double the base price of the vehicle.
例如，蘭博基尼在2023年售出了超過10,000輛汽車，這是該公司歷史上的第一次。法拉利的收入增長了17％以上。對個性化車輛的需求導致個性化定製汽車的銷量大幅增長，其中一些汽車的價格可能是汽車基本價格的兩倍。
"Personalizations, customizations, have actually been the key driver behind the better than expected earnings throughout the year," Gonzalez Lastra, investment partner with Tema ETFs, which operates a luxury goods investment fund. said.
經營奢侈品投資基金的Tema ETF的投資合夥人岡薩雷斯·拉斯特拉說：“個性化、定製實際上是全年收益好於預期的關鍵驅動力。”
These automakers cater to a small, ultra-wealthy customer base, with at least $30 million in potential spending money. This demographic is not only growing in size but also increasing in wealth, creating a lucrative market for ultra-luxury vehicles.
這些汽車製造商迎合了小型的超級富豪客戶群，至少有3000萬美元的潛在支出資金。這個人口不僅規模在增長，而且財富也在增加，爲超豪華汽車創造了一個利潤豐厚的市場。
Why It Matters: The surge in demand for ultra-luxury customized cars is indicative of the growing wealth of the global elite. This trend is also reflected in the broader luxury car market, where Tesla overtook Bayerische Motoren Werke AG (OTC:BMWYY) as the top-selling luxury car brand in the U.S. in 2022.
爲何重要：對超豪華定製汽車的需求激增表明全球精英財富的增長。這種趨勢也反映在更廣泛的豪華汽車市場上，特斯拉在2022年取代了拜仁汽車股份公司（場外交易代碼：BMWYY）成爲美國最暢銷的豪華汽車品牌。
This shift in consumer preferences towards luxury electric vehicles has also been seen in the success of companies such as Lucid Group Inc (NASDAQ:LCID), which despite production challenges, received the 2023 World Luxury Car of the Year award.
消費者對豪華電動汽車的偏好轉變也體現在Lucid Group Inc（納斯達克股票代碼：LCID）等公司的成功中，該公司儘管面臨生產挑戰，但還是獲得了2023年度世界豪華汽車獎。
Moreover, this trend has also attracted new players to the luxury car market, such as Chinese EV manufacturer BYD Co Ltd, which is venturing into the luxury car market with a series of high-end EVs, including a Lamborghini-style supercar and an SUV with unique features. This indicates a significant shift in the luxury car market, driven by changing consumer preferences and the increasing wealth of the global elite.
此外，這種趨勢還吸引了新的參與者進入豪華汽車市場，例如中國電動汽車製造商比亞迪有限公司，該公司正在憑藉一系列高端電動汽車進軍豪華汽車市場，包括蘭博基尼風格的超級跑車和具有獨特功能的SUV。這表明在消費者偏好的變化和全球精英財富增加的推動下，豪華汽車市場發生了重大轉變。
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