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DISH Media Partners With PubMatic to Accelerate Programmatic Demand for SLING TV

DISH Media Partners With PubMatic to Accelerate Programmatic Demand for SLING TV

DISH Media 與 PubMatic 合作加速對 SLING TV 的節目化需求
Pubmatic ·  02/15 00:00

DISH Media leans in on a data-driven approach in its latest collaboration with PubMatic, giving advertisers more optimization and better control of ad spend

DISH Media在與PubMatic的最新合作中採用了數據驅動的方法,爲廣告商提供了更多的優化並更好地控制了廣告支出

NO-HEADQUARTERS/REDWOOD CITY, Calif., Feb. 15, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, today announced a partnership with DISH Media (NASDAQ: SATS) that allows SLING TV to tap into PubMatic's supply path optimization partnerships to access premium demand via private marketplace deals.

NO-HEADQUARTERS/加利福尼亞州雷德伍德城,2024 年 2 月 15 日(GLOBE NEWSWIRE)— PubMatic (納斯達克股票代碼:PUBM)是一家提供數字廣告未來供應鏈的獨立科技公司,今天宣佈與之建立合作伙伴關係 DISH 媒體 (納斯達克股票代碼:SATS),這使SLING TV能夠利用PubMatic的供應路徑優化合作夥伴關係,通過私募市場交易獲得優質需求。

SLING TV and PubMatic's new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content. According to Insider Intelligence, virtual multichannel video programming distributor (vMVPD) viewership is expected to rise by over 40% since 2020, reaching 42 million U.S. viewers in 2024, while traditional pay TV viewership declined by more than 30% over the same period. To enable brands to best engage this growing audience, DISH Media will pass valuable content signals in the bid stream, such as genre or network, enabling advertisers to improve targeting and campaign ROI.

隨着越來越多的消費者尋求廣告支持的流媒體提供商作爲參與電視內容的主要手段,SLING TV和PubMatic建立了新的合作伙伴關係。根據Insider Intelligence的數據,自2020年以來,虛擬多頻道視頻節目發行商(vMVPD)的收視率預計將增長40%以上,到2024年將達到4200萬美國觀衆,而傳統的付費電視收視率同期下降了30%以上。爲了使品牌能夠最好地吸引不斷增長的受衆,DISH Media將在競價流中傳遞有價值的內容信號,例如類型或網絡,從而使廣告商能夠提高定位和廣告投資回報率。

The partnership enables DISH Media to access PubMatic's growing list of supply path optimization partners, which collectively make up over 45% of all activity on the PubMatic platform. This is another avenue for advertisers to access premium ad inventory on SLING from a leading sell-side technology provider, including high-quality content and desirable audience segments that are often exclusive or restricted to select advertisers.

該合作伙伴關係使DISH Media能夠訪問PubMatic不斷增長的供應路徑優化合作夥伴名單,這些合作伙伴共佔PubMatic平台所有活動的45%以上。這是廣告商在SLING上從領先的賣方技術提供商處獲得優質廣告資源的另一種途徑,包括高質量的內容和理想的受衆群體,這些受衆群體通常是獨有或僅限於特定廣告商的。

"We are strategically expanding our partnerships with SSPs to amplify scale and flexibility for our buyers," said Andrew Tint, head of programmatic partnerships, DISH Media. "Transparency remains a core focus, and in this pursuit, we are excited to announce PubMatic as our newest partner. With an extended SSP footprint, we are providing buyers with unparalleled flexibility, empowering them to make purchasing decisions that align seamlessly with their strategic goals."

DISH Media程序化合作夥伴關係負責人安德魯·廷特表示:“我們正在戰略性地擴大與SSP的合作伙伴關係,以擴大買家的規模和靈活性。”“透明度仍然是我們的核心重點,在這項努力中,我們很高興地宣佈PubMatic爲我們的最新合作伙伴。通過擴大SSP的覆蓋範圍,我們爲買家提供了無與倫比的靈活性,使他們能夠做出與其戰略目標無縫一致的購買決策。”

Brad Stockton, senior vice president of video innovation at dentsu added, "DISH Media and PubMatic's partnership will create more opportunities for advertisers to be in front of the right audiences during major seasonal advertising periods while accessing valuable targeting signals to improve ROI. We are excited to be partnering with them to bring more innovative solutions to clients and build on our advertising supply chain."

電通視頻創新高級副總裁布拉德·斯托克頓補充說:“DISH Media和PubMatic的合作將爲廣告商創造更多機會,讓他們在主要的季節性廣告時段出現在合適的受衆面前,同時獲得有價值的定位信號以提高投資回報率。我們很高興能與他們合作,爲客戶帶來更多創新的解決方案,並在我們的廣告供應鏈基礎上再接再厲。”

PubMatic's buyers will now have access to premium programming on SLING, plus a diverse range of live sports content with channels like ESPN, NFL Network, FS1, TBS and TNT. Major global sporting events including the Paris Summer Olympic Games and Copa America in the U.S., will account for a significant boost in ad spending in 2024. In search of performance amidst ongoing structural changes to the digital ad market, advertisers are expected to look towards programmatic CTV that combines the precision targeting of digital with the prestige user engagement of traditional TV.

PubMatic的買家現在可以在SLING上觀看優質節目,還可以通過ESPN、NFL Network、FS1、TBS和TNT等頻道觀看各種體育直播內容。包括巴黎夏季奧運會和美國美洲盃在內的重大全球體育賽事將導致2024年的廣告支出大幅增長。在數字廣告市場持續的結構性變革中尋求業績,預計廣告商將把目光投向程序化CTV,這種CTV將數字廣告的精確定位與傳統電視的卓越用戶參與度相結合。

"This year is shaping up to be a monumental year for CTV advertising as targeting signals disappear from other digital channels and the political season drives increased live TV viewership," said Nicole Scaglione, VP, CTV/OTT and Online Video at PubMatic. "We are excited to partner with DISH Media to offer our advertisers access to the valuable inventory on SLING and enable them to tap into rich targeting signals to drive their campaign objectives."

PubMatic電視/OTT和在線視頻副總裁妮可·斯卡格里昂表示:“對於CTV廣告而言,今年將是具有里程碑意義的一年,因爲目標信號已從其他數字頻道消失,政治季節推動了電視直播收視率的增加。”“我們很高興與DISH Media合作,爲我們的廣告商提供訪問SLING上寶貴的庫存的機會,使他們能夠利用豐富的定位信號來實現其活動目標。”

About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

關於 PubMatic:
PubMatic(納斯達克股票代碼:PUBM)是一家獨立的科技公司,通過提供未來的數字廣告供應鏈來最大限度地提高客戶價值。PubMatic的賣方平台使全球領先的數字內容創作者能夠通過開放的互聯網控制其庫存的訪問權限並通過使營銷人員能夠通過廣告格式和設備提高投資回報率並吸引潛在受衆,從而提高獲利能力。自 2006 年以來,我們的基礎架構驅動方法允許實時高效處理和利用數據。通過提供可擴展和靈活的程序化創新,我們改善了客戶的成果,同時倡導充滿活力和透明的數字廣告供應鏈。

About DISH Media:
DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH TV and SLING TV while safeguarding consumer personal information. Through innovative platforms like addressable targeting and programmatic buying, viewer measurement tools and access to custom audiences on DISH TV and SLING TV, advertisers employ data-driven, demographically targeted buys that enhance their national media campaigns. Visit media.dish.com. DISH Media is an indirect subsidiary of EchoStar Corporation (NASDAQ: SATS).

關於 DISH Media:
DISH Media爲廣告商提供智能解決方案,以有效最大限度地提高通過DISH TV和SLING TV吸引所需受衆的曝光率,同時保護消費者的個人信息。通過可尋址定位和程序化購買、觀衆衡量工具以及在DISH TV和SLING TV上獲得自定義受衆的渠道等創新平台,廣告商採用數據驅動、以受衆群體爲目標的購買來增強其全國媒體宣傳活動。訪問 media.dish.com。DISH Media是EchoStar公司(納斯達克股票代碼:SATS)的間接子公司。

Press Contact:
Broadsheet Communications for PubMatic
pubmaticteam@broadsheetcomms.com

新聞聯繫人:
PubMatic 的 Broadsheet
pubmaticteam@broadsheetcomms.com

声明:本內容僅用作提供資訊及教育之目的,不構成對任何特定投資或投資策略的推薦或認可。 更多信息
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