Why Overstock Parent Beyond Shares Are Rising Today
Why Overstock Parent Beyond Shares Are Rising Today
Beyond, Inc. (NYSE:BYON) shares are trading higher on Wednesday.
週三，Beyond, Inc.（紐約證券交易所代碼：BYON）股價走高。
The company announced a partnership with X, formerly known as Twitter, to deliver custom short and long-form content, develop customer acquisition and retention strategies, and spotlight the companies' brands on key tent-pole events and holidays.
該公司宣佈與X（前身爲Twitter）建立合作伙伴關係，提供定製的短篇和長篇內容，制定客戶獲取和留存策略，並在關鍵的帳篷活動和節日上聚焦公司的品牌。
"We are thrilled to be an integrated partner with X as they help us engage more effectively across their 100 million plus U.S. users with both creative content and brand-specific promotional messaging," said Marcus Lemonis, Executive Chairman.
執行董事長馬庫斯·萊蒙尼斯表示：“我們很高興成爲X的綜合合作伙伴，因爲他們通過創意內容和特定品牌的促銷信息，幫助我們更有效地吸引超過1億的美國用戶。”
Beyond is the parent company of Overstock, Bed Bath & Beyond, Zulily, and a gallery of other brands, all serving homeowners and renters in America.
Beyond是Overstock、Bed Bath & Beyond、Zulily和其他品牌的母公司，均爲美國的房主和租房者提供服務。
"We recognize the power of the X platform and level of engagement users have with it," Lemonis added.
Lemonis補充說：“我們認識到X平台的力量以及用戶對其的參與度。”
Earlier this month, the company was in the headlines for acquiring the intellectual property and other brand assets of Zulily, the flash sale and e-commerce retailer.
本月早些時候，該公司因收購閃購和電子商務零售商Zulily的知識產權和其他品牌資產而成爲頭條新聞。
The deal further strengthens Beyond's position in the off-price market, enhancing customer value for the products they're looking for.
該交易進一步鞏固了Beyond在低價市場中的地位，提高了他們所尋找產品的客戶價值。
The addition of Zulily will complement Beyond's suite of brands, including Overstock, which is scheduled to relaunch later this month.
Zulily的加入將補充Beyond的品牌套件，包括計劃於本月晚些時候重新推出的Overstock。
The new Zulily site is expected to be fully functional by the end of the second quarter of 2024 and contribute to Beyond's 24-month revenue goal without adding additional incremental fixed expenses.
新的Zulily網站預計將在2024年第二季度末全面投入運營，並在不增加額外增量固定支出的情況下爲Beyond的24個月收入目標做出貢獻。
According to Benzinga Pro, BYON stock has gained over 88% in the past year. Investors can gain exposure to the stock via Amplify Transformational Data Sharing ETF (NYSE:BLOK) and ProShares Online Retail ETF (NYSE:ONLN).
根據Benzinga Pro的數據，BYON的股票在過去一年中上漲了88％以上。投資者可以通過Amplify轉型數據共享ETF（紐約證券交易所代碼：BLOK）和ProShares在線零售ETF（紐約證券交易所代碼：ONLN）獲得股票敞口。
Price Action: BYON shares are trading higher by 2.28% to $36.33 on the last check Wednesday.
價格走勢：在週三的最後一次支票中，BYON股價上漲2.28％，至36.33美元。