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Nike Bets On Olympics to Boost Performance Sales: Report

Nike Bets On Olympics to Boost Performance Sales: Report

耐克押注奧運會以提高績效銷售:報告
Benzinga ·  2024/04/11 15:45

Nike, Inc. (NYSE:NKE) shares are trading higher today. The company reportedly launched Olympic kits for the teams it sponsors and athletes.

耐克公司(紐約證券交易所代碼:NKE)股價今天上漲。據報道,該公司爲其贊助的球隊和運動員推出了奧運裝備。

The company roped in athletes such as Kenyan marathon star Eliud Kipchoge and British sprinter Dina Asher-Smith, betting that top athletes can help it win more everyday consumers, reported Reuters.

路透社報道,該公司聘請了肯尼亞馬拉松明星埃利烏德·基普喬格和英國短跑運動員迪娜·阿舍爾·史密斯等運動員,押注頂級運動員可以幫助其贏得更多的日常消費者。

As per the report, this summer's Olympic Games in Paris offer a fresh chance for Nike to direct the customers' attention to its performance products, such as the Alphafly 3 marathon shoe, which retails at $285.

根據該報告,今年夏天的巴黎奧運會爲耐克提供了一個新的機會,可以將客戶的注意力引向其高性能產品,例如零售價爲285美元的Alphafly 3馬拉松鞋。

Nike also plans to provide kits for the athletics teams of Canada, China, Uganda, Kenya, and Germany at the Olympics and basketball for Japan, China, Spain, and France at the Paris Games.

耐克還計劃在奧運會上爲加拿大、中國、烏干達、肯尼亞和德國的田徑隊提供球衣,在巴黎奧運會上爲日本、中國、西班牙和法國提供籃球裝備。

With the focus on the Olympic games, Nike aims to sell more entry-level and mid-range running shoes and highlighted its Pegasus shoe range, which retails between $130 and $160.

耐克將重點放在奧運會上,目標是銷售更多的入門級和中檔跑鞋,並重點介紹了其零售價在130美元至160美元之間的Pegasus鞋系列。

Also, BofA Securities upgraded the stock from Neutral to Buy and raised its price target from $110 to $113.

此外,美銀證券將該股從中性上調至買入,並將其目標股價從110美元上調至113美元。

In March, Nike revealed plans for a low single-digit decline in revenue for the first half of fiscal 2025.

3月,耐克公佈了2025財年上半年收入的低個位數下降計劃。

Also, the company reported third-quarter revenue of $12.429 billion, which was up slightly year-over-year and beat the Street consensus estimate of $12.281 billion.

此外,該公司公佈的第三季度收入爲124.29億美元,同比略有增長,超過了華爾街普遍預期的122.81億美元。

Investors can gain exposure to the stock via IQ Healthy Hearts ETF (NYSE:HART) and Listed Funds Trust Roundhill S&P Global Luxury ETF (NYSE:LUXX).

投資者可以通過IQ Healthy Hearts ETF(紐約證券交易所代碼:HART)和上市基金信託基金Roundhill標普全球奢侈品ETF(紐約證券交易所代碼:LUXX)獲得股票敞口。

Price Action: NKE shares are up 2.8% at $91.47 on the last check Thursday.

價格走勢:在週四的最後一次支票中,NKE股價上漲2.8%,至91.47美元。

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