"Warner Bros. Discovery Announces 'Olli,' New First-Party Data Platform Powering Converged Audience Solutions"
"Warner Bros. Discovery Announces 'Olli,' New First-Party Data Platform Powering Converged Audience Solutions"
“華納兄弟探索公司宣佈推出'Olli'，這是爲聚合受衆解決方案提供支持的全新第一方數據平台”
Warner Bros. Discovery (Nasdaq: WBD) today announced the launch of Olli, its proprietary first-party data platform powering the next generation of advanced advertising solutions for partners. By fusing data, audience intelligence and ad tech solutions, Olli allows for seamless campaign planning, activation and measurement across WBD's entire portfolio of premium content and brands.
華納兄弟探索號（納斯達克股票代碼：WBD）今天宣佈推出Olli，這是其專有的第一方數據平台，爲合作伙伴提供下一代高級廣告解決方案。通過融合數據、受衆情報和廣告技術解決方案，Olli可以對WBD的整個優質內容和品牌組合進行無縫的活動規劃、激活和評估。
Olli powers WBD's new, converged Data-Driven Video offering, which can identify one audience across all endpoints, creating the most efficient and precise way to maximize reach, improve engagement and mitigate waste. Enhanced by VideoAmp to further increase campaign efficiency, Data-Driven Video allows...
Olli爲WBD新的融合數據驅動視頻產品提供支持，該產品可以在所有終端上識別一個受衆，從而...
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