What's Going On With Roblox Shares Today?
What's Going On With Roblox Shares Today?
With Immersive Ads, users will know when they are interacting with ad content on Roblox, and ads will only be served to people ages 13 and up, the company said.Roblox Corporation (NYSE:RBLX) shares are trading higher on Wednesday.
週三，Roblox公司（紐約證券交易所代碼：RBLX）股價上漲。
The company inked a pact with Integral Ad Science Holding Corp (NASDAQ:IAS) to expand immersive video ads access to all advertisers.
該公司與Integral Ad Science Holding Corp（納斯達克股票代碼：IAS）簽署了一項協議，將沉浸式視頻廣告的覆蓋範圍擴大到所有廣告商。
Immersive Ads represent a monetization opportunity for Roblox creators and can already be found across more than 1,000 experiences on Roblox.
沉浸式廣告爲Roblox創作者提供了獲利機會，在Roblox的1,000多種體驗中已經可以找到沉浸式廣告。
With Immersive Ads, users will know when they are interacting with ad content on Roblox, and ads will only be served to people ages 13 and up, the company said.
該公司表示，藉助沉浸式廣告，用戶將知道他們何時在Roblox上與廣告內容互動，並且廣告將僅向13歲及以上的人群投放。
Integral Ad Science's Viewability and IVT Measurement products will help advertisers understand ad quality on Roblox's 3D platform.
Integral Ad Science的可見度和IVT測量產品將幫助廣告商了解Roblox3D平台上的廣告質量。
"Any brand can easily leverage our video ads in their campaigns, benefiting from a format built for this digitally savvy consumer generation that's increasingly hard to reach through traditional and 2D media," said Stephanie Latham, vice president of global brand partnerships, Roblox.
Roblox全球品牌合作伙伴關係副總裁Stephanie Latham表示：“任何品牌都可以輕鬆地在廣告活動中利用我們的視頻廣告，受益於專爲精通數字的消費者一代打造的格式，這種格式越來越難以通過傳統和2D媒體實現。”
Roblox said it plans a brand Lift Solution with Kantar Context Lab to serve as an interim solution for brand lift studies utilizing forced-exposure methodology for eligible video ads campaigns on Roblox.
Roblox表示，它計劃與Kantar Context Lab合作推出品牌提升解決方案，作爲品牌提升研究的臨時解決方案，使用強制曝光方法對Roblox上符合條件的視頻廣告活動進行強制曝光。
In the near future, Roblox will offer full integrations with multiple brand lift partners for industry-standard passive measurement of ad campaigns.
在不久的將來，Roblox將提供與多個品牌提升合作伙伴的全面集成，以對廣告活動進行行業標準的被動評估。
Investors can gain exposure to the stock via Bitwise Funds Trust Bitwise Web3 ETF (BWEB) and Roundhill Ball Metaverse ETF (NYSE:METV).
投資者可以通過Bitwise Funds Trust Bitwise Web3 ETF（BWEB）和Roundhill Ball Metaverse ETF（紐約證券交易所代碼：METV）獲得股票敞口。
Price Action: RBLX shares are trading higher by 2% to $36.28 at last check Wednesday.
價格走勢：週三最後一次檢查時，RBLX股價上漲2％，至36.28美元。
Photo via Shutterstock
照片來自 Shutterstock