Nio CEO William Li Breaks 8-Year Brand Loyalty Streak As He Takes Delivery From Rival Chinese EV Startup
Nio CEO William Li Breaks 8-Year Brand Loyalty Streak As He Takes Delivery From Rival Chinese EV Startup
Chinese EV maker Nio Inc's (NYSE:NIO) CEO William Li has reportedly purchased a vehicle from its rival EV maker XPeng Inc (NYSE:XPEV).
據報道，中國電動汽車製造商蔚來公司（紐約證券交易所代碼：NIO）首席執行官威廉·李已從其競爭對手電動汽車製造商小鵬公司（紐約證券交易所代碼：XPEV）購買了一輛汽車。
What Happened: Li took delivery of his XPeng X9 in Hefei, Anhui Province, on May 11, CnEVPost reported. XPeng CEO He Xiaopeng personally delivered the vehicle to his rival CEO, the report added.
發生了什麼：據CNEVPost報道，李於5月11日在安徽省合肥市收到了他的小鵬X9。報告補充說，小鵬首席執行官何小鵬親自向競爭對手首席執行官交付了這輛車。
It is apparently Li's first vehicle purchase from another brand in eight years. The X9 is a multi-purpose vehicle which can seat 7 people. It can also be used as a spacious 4-seater SUV.
這顯然是李八年來首次從另一個品牌購買汽車。X9 是一款多用途車輛，可容納 7 人。它也可以用作寬敞的 4 人座 SUV。
The base version of the vehicle starts at 359,800 yuan ($49,733) while its higher-end version starts at 419,800 yuan ($58,024).
該車的基本版本起價爲359,800元人民幣（合49,733美元），而其高端版本的起價爲419,800元人民幣（合58,024美元）。
XPeng, Nio Rivalry: XPeng has delivered 31,214 smart EVs this year as of the end of April, representing a 23% year-on-year increase. In April alone, the company delivered 9,393 EVs, representing a 33% increase from last year.
小鵬，蔚來競爭：截至4月底，小鵬今年已交付31,214輛智能電動汽車，同比增長23％。僅在4月，該公司就交付了9,393輛電動汽車，比去年增長了33％。
Nio, meanwhile, sold 45,673 vehicles year-to-date this year, marking a jump of 21.2% from last year. The company sold 15,620 vehicles in April alone. The company, however, does not have any multi-purpose vehicles in its lineup.
與此同時，蔚來汽車今年迄今已售出45,673輛汽車，比去年增長了21.2％。僅在4月，該公司就售出了15,620輛汽車。但是，該公司的陣容中沒有任何多用途車輛。
Why It Matters: Nio, a luxury EV brand, is now set to introduce a new model aimed at the mass market by the end of this month, along with a smaller EV to be marketed in Europe next year for under $30,000.
爲何重要：豪華電動汽車品牌蔚來現在將在本月底之前推出一款針對大衆市場的新車型，以及一款價格低於30,000美元的小型電動汽車將於明年在歐洲上市。
The company is also known for employing battery swapping for its EVs, which Li believes will largely aid the company's market value similar to how cloud services contribute to companies like Alibaba, Tencent, and Amazon now.
該公司還以使用電池更換電動汽車而聞名，李認爲，這將在很大程度上提高公司的市場價值，就像雲服務現在對阿里巴巴、騰訊和亞馬遜等公司的貢獻一樣。
Li has also been previously noted as checking out rival vehicles including the Tesla Model 3. In September, pictures of him checking out the refreshed Tesla Model 3 at the IAA Mobility show in Munich circulated on social media. While some joked about it, others commended his enthusiasm for gauging the competition.
此前還有人指出，李正在檢查包括特斯拉Model 3在內的競爭對手車輛。9月，他在慕尼黑的IAA Mobility展上查看更新的特斯拉Model 3的照片在社交媒體上流傳。有些人開玩笑，而另一些人則稱讚他對衡量比賽的熱情。
Check out more of Benzinga's Future Of Mobility coverage by following this link.
通過以下方式查看更多本辛加的《出行未來》報道 點擊這個鏈接。
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Photo courtesy: Nio
照片提供：Nio