Omnicom Named a Leader in Commerce Services by Independent Research Firm
Omnicom Named a Leader in Commerce Services by Independent Research Firm
NEW YORK, May 15, 2024 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced it has been named a Leader in "The Forrester Wave: Commerce Services, Q2 2024" by Forrester Research, Inc.
紐約,2024年5月15日 /PRNewswire/ — Omnicom(紐約證券交易所代碼:OMC)今天宣佈,它被Forrester Research, Inc.評爲 “Forrester Wave:商業服務,2024年第二季度” 的領導者。
Within Forrester's 24-criterion evaluation, Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data / analytics / AI, online and retail marketplaces, in-store services, partner ecosystem, and awards and creativity.
在Forrester的24項標準評估中,Omnicom在12個標準中獲得了儘可能高的分數,包括商業戰略、願景、創新、零售媒體、平台、數據/分析/人工智能、在線和零售市場、店內服務、合作伙伴生態系統以及獎項和創造力。
This recognition follows Omnicom's January 2024 acquisition of Flywheel Digital, a global leader in digital commerce. The addition of Flywheel established Omnicom as one of the world's largest buyers of retail media and solidified Omnicom's position as a global leader in end-to-end commerce experiences across hundreds of retailers and digital marketplaces, including Amazon, Walmart, Target, Alibaba, and more.
這一認可是在Omnicom於2024年1月收購了數字商務領域的全球領導者Flywheel Digital之後獲得的。Flywheel的加入使Omnicom成爲全球最大的零售媒體買家之一,並鞏固了Omnicom作爲包括亞馬遜、沃爾瑪、塔吉特、阿里巴巴等數百家零售商和數字市場端到端商務體驗的全球領導者的地位。
Flywheel builds upon the award-winning creative and omnichannel capabilities of Omnicom Commerce Group and the commerce technology leadership of Credera, Omnicom's digital transformation consultancy. With these combined capabilities, Omnicom has become a commerce powerhouse that helps clients accelerate into the rapidly expanding digital commerce and retail media sectors.
Flywheel建立在Omnicom商務集團屢獲殊榮的創意和全渠道能力以及Omnicom數字化轉型諮詢公司Credera的商務技術領導地位的基礎上。憑藉這些綜合能力,Omnicom已成爲商業巨頭,可幫助客戶加速進入快速擴張的數字商務和零售媒體領域。
The Forrester evaluation noted that Omnicom "has acquired its way to a dominant position in the market, bringing Flywheel Digital and Credera into its marketplace platform and technology services to offer managed services for commerce operations and technology. Its enhanced portfolio keeps creativity and content at the core, but it's now strengthened with more data and performance-based experiences."
Forrester的評估指出,Omnicom “已經獲得了在市場上佔據主導地位的道路,將Flywheel Digital和Credera引入了其市場平台和技術服務,爲商業運營和技術提供託管服務。其增強的產品組合以創造力和內容爲核心,但現在隨着更多數據和基於績效的體驗而得到加強。”
"Our ranking in this Forrester Wave reaffirms our decision to acquire Flywheel and add it to our Omni platform, strategic commerce offerings, and best-in-class talent," said John Wren, Chairman and CEO of Omnicom. "Our position as a leader proves our ability to orchestrate intelligent outcomes for our clients and keep pace with the evolution of our industry."
Omnicom董事長兼首席執行官約翰·雷恩表示:“我們在Forrester Wave中的排名再次證實了我們收購Flywheel並將其添加到我們的全方位平台、戰略商務產品和一流人才中的決定。”“我們作爲領導者的地位證明了我們有能力爲客戶協調明智的結果並跟上行業發展的步伐。”
Omnicom's commerce offering is powered by Omni, its AI-powered open operating system, and Flywheel Commerce Cloud, a leading cloud-based digital commerce platform across the world's major digital marketplaces. By connecting Flywheel Commerce Cloud's product and transactional data with Omni's audience and behavioral data, Omnicom provides its clients a highly sophisticated solution for maximizing retail media effectiveness, driving product sales and profitability.
Omnicom的商務產品由其人工智能驅動的開放操作系統Omni和全球主要數字市場的領先基於雲的數字商務平台Flywheel Commerce Cloud提供支持。通過將Flywheel Commerce Cloud的產品和交易數據與Omni的受衆和行爲數據連接起來,Omnicom爲其客戶提供了高度複雜的解決方案,以最大限度地提高零售媒體的有效性,推動產品銷售和盈利能力。
"Compared with others evaluated, Omnicom shows strategic strength in its partner ecosystem, offering extensive commerce platform support and marketplace presence," the report continued. "Supported by its strong Omni platform and its surprisingly (to us) large commerce and technology workforce, Omnicom is accelerating into commerce."
報告繼續說:“與其他受訪者相比,Omnicom在其合作伙伴生態系統中表現出戰略實力,提供廣泛的商務平台支持和市場佔有率。”“在其強大的Omni平台以及(對我們來說)出人意料的龐大商業和技術員工隊伍的支持下,Omnicom正在加速進入商業領域。”
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit .
關於 Omnicom
Omnicom(紐約證券交易所代碼:OMC)是以數據爲靈感的創意營銷和銷售解決方案的領先提供商。Omnicom的標誌性代理品牌是業內最具創新性的傳播專家的故鄉,他們專注於爲客戶推動智能業務成果。該公司爲70多個國家的5,000多名客戶提供廣告、戰略媒體策劃和購買、精準營銷、零售和數字商務、品牌、體驗式、公共關係、醫療保健營銷和其他專業營銷服務方面的廣泛服務。欲了解更多信息,請訪問。
SOURCE Omnicom Group Inc.
來源 Omnicom Group Inc.