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Luxury Jewelry Brand L'azurde Launches Elegant New Composable Commerce Website on BigCommerce

Luxury Jewelry Brand L'azurde Launches Elegant New Composable Commerce Website on BigCommerce

奢侈珠寶品牌 l'azurde 在 BigCommerce 上推出全新可組合商務網站
BigCommerce Holdings ·  05/21 00:00

With an integrated tech stack built in just five months, L'azurde has seen its conversion rates double alongside significant improvements in sales growth, uptime and site stability

憑藉在短短五個月內建立的集成技術堆棧,l'Azurde的轉化率翻了一番,同時銷售增長、正常運行時間和網站穩定性也得到了顯著改善

AUSTIN, Texas--(BUSINESS WIRE)--May 21, 2024-- BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brand and retailers, today announced that L'azurde Company for Jewelry, one of the Middle East's largest jewelry designers, manufacturers and distributors, has launched on the BigCommerce platform.

德克薩斯州奧斯汀--(美國商業資訊)--2024年5月21日-- 大商務 納斯達克股票代碼:BIGC)是一個開放的SaaS、可組合電子商務平台,面向快速增長和成熟的B2C和B2B品牌和零售商,今天宣佈 l'Azurde 珠寶公司是中東最大的珠寶設計師、製造商和分銷商之一,已在BigCommerce平台上推出。

With a presence in Saudi Arabia, Egypt and the United Arab Emirates, L'azurde has been a leader in crafting exquisite jewelry for over four decades. Known for its commitment to excellence and innovation, L'azurde produces over 3,000 different jewelry models each year.

l'azurde 在沙特阿拉伯、埃及和阿拉伯聯合酋長國開展業務,四十多年來一直是精美珠寶製作領域的領導者。l'azurde 以其對卓越和創新的承諾而聞名,每年生產 3,000 多種不同的珠寶模型。

After dealing with performance and integration limitations on Magento, L'azurde turned to BigCommerce and a composable commerce approach to scale with the company's growth. Since its launch on BigCommerce, L'azurde has seen its conversion rates double in addition to overall sales growth and improved uptime and site stability.

在解決了Magento的性能和集成限制之後,l'Azurde轉向了BigCommerce和一種可組合的商務方法來隨着公司的增長而擴大規模。自從在BigCommerce上推出以來,除了整體銷售增長以及正常運行時間和網站穩定性的改善外,l'Azurde的轉化率也翻了一番。

"The decision to replatform was fueled by our commitment to future-proof our business," said Marcelo Da Silva, group head of omnichannel at L'azurde. "We recognized the importance of being nimble in a rapidly evolving market. With BigCommerce, we have a platform that prioritizes flexibility, empowering us to implement innovations swiftly and launch new features seamlessly so we can deliver amazing customer experiences and leave technical platform management to the experts."

l'Azurde全渠道集團負責人馬塞洛·達席爾瓦表示:“我們承諾讓我們的業務面向未來,這推動了平台重塑的決定。”“我們認識到了在快速變化的市場中保持靈活性的重要性。藉助BigCommerce,我們擁有了一個優先考慮靈活性的平台,使我們能夠快速實施創新並無縫推出新功能,這樣我們就可以提供出色的客戶體驗,並將技術平台管理留給專家。”

L'azurde recognized that a compelling online storefront was pivotal to their digital transformation. The company needed a platform that not only showcased their extensive range of jewelry collections but also delivered an exceptional and engaging shopping experience. L'azurde worked with BigCommerce partners to create a custom headless storefront that integrated seamlessly with BigCommerce's ecommerce platform.

l'azurde認識到,引人注目的在線店面對於他們的數字化轉型至關重要。該公司需要一個平台,不僅要展示其種類繁多的珠寶系列,還要提供卓越而引人入勝的購物體驗。L'azurde與BigCommerce合作伙伴合作創建了一個自定義的無頭店面,該店面與BigCommerce的電子商務平台無縫集成。

Leveraging the Next.js framework, L'azurde relied upon BigCommerce's world-class partner ecosystem to build a modern, composable site that enabled L'azurde to manage its product catalog, inventory and customer data efficiently. L'azurde's composable tech stack includes integrations for its CDXP, order management system, PIM, CMS and search-and-merch tools. The BigCommerce back-end provides the infrastructure for ecommerce at scale, handling key functions such as order processing, security payments and inventory management.

利用 Next.js 框架,l'Azurde 依靠 BigCommerce 世界一流的合作伙伴生態系統來構建一個現代的、可組合的網站,使 l'Azurde 能夠高效地管理其產品目錄、庫存和客戶數據。l'azurde的可組合技術堆棧包括其CDXP、訂單管理系統、PIM、CMS和搜索和銷售工具的集成。BigCommerce 後端爲大規模電子商務提供基礎設施,處理訂單處理、安全支付和庫存管理等關鍵功能。

Taking a composable approach gave L'azurde a strong foundation to deliver incredible customer experiences, no matter how customer expectations change.

無論客戶期望如何變化,採用可組合的方法都爲l'Azurde提供了提供令人難以置信的客戶體驗的堅實基礎。

"Shoppers today demand personalized experiences, streamlined checkouts and responsive interfaces," said Da Silva. "Our replatforming efforts are geared toward meeting and exceeding these expectations. With the advent of AI, augmented reality and other cutting-edge technology, BigCommerce allows us to integrate seamlessly with a diverse array of third-party applications and services. This freedom from vendor lock-in empowers us to use a tech stack tailored to our unique needs, fostering innovation and adaptability."

達席爾瓦說:“當今的購物者需要個性化體驗、簡化的結賬和響應式界面。”“我們的平台重組工作旨在滿足並超越這些預期。隨着人工智能、增強現實和其他尖端技術的出現,BigCommerce使我們能夠與各種第三方應用程序和服務無縫集成。這種不受供應商鎖定的限制使我們能夠使用針對我們獨特需求量身定製的技術堆棧,促進創新和適應性。”

"L'azurde really took full advantage of BigCommerce's open platform and strong partner ecosystem to get a fully functioning composable site up and running in just five months," said Mark Adams, senior vice president and general manager of EMEA at BigCommerce. "They are experiencing meaningful benefits in such a short amount of time. This project demonstrates that composability is effective and does not need to be overly complicated in order to land results."

BigCommerce高級副總裁兼歐洲、中東和非洲地區總經理馬克·亞當斯表示:“l'azurde確實充分利用了BigCommerce的開放平台和強大的合作伙伴生態系統,在短短五個月內建立了一個功能齊全的可組合網站。”“他們在這麼短的時間內獲得了有意義的好處。該項目表明,可組合性是有效的,不需要過於複雜就能得出結果。”

L'azurde is the latest in a series of lifestyle and apparel merchants to choose BigCommerce, including Badgley Mischka, Rohan and White Stuff. For more information on BigCommerce's ecommerce solutions for fashion and apparel, click here.

l'azurde是一系列選擇BigCommerce的生活方式和服裝商家中最新的一家,包括 Badgley Mischka羅漢白色的東西。有關BigCommerce的時裝和服裝電子商務解決方案的更多信息,請單擊 這裏

About BigCommerce

關於大商務

BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Francesca's, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X, LinkedIn, Instagram and Facebook.

BigCommerce(納斯達克股票代碼:BIGC)是領先的開放式SaaS和可組合電子商務平台,它使各種規模的品牌和零售商能夠在線建立、創新和發展業務。BigCommerce 以簡單易用的方式爲其客戶提供複雜的企業級功能、自定義和性能。來自150個國家和衆多行業的數萬家B2C和B2B公司依賴BigCommerce,包括Burrow、Coldwater Creek、Francesca's、哈維·尼科爾斯、亞瑟王烘焙公司、MKM建築用品、United Aqua集團和Uplift Desk。欲了解更多信息,請訪問 www.bigcommerce 或者關注我們 X領英 InstagramFacebook

BigCommerce is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

BigCommerce 是 BigCommerce Pty 的註冊商標。Ltd. 第三方商標和服務標誌是其各自所有者的財產。

布拉德·海姆
pr@bigcommerce.com

Source: BigCommerce

來源:大商業

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