Luxury Beauty At A Smart Price: Introducing Pretty Smart
Luxury Beauty At A Smart Price: Introducing Pretty Smart
New female founded & owned beauty brand debuts exclusively at Walmart & Pretty-SmartCosmetics.com, re-imagining luxury formulas without the makeup markup
新的女性創立並擁有的美容品牌,獨家在沃爾瑪和Pretty-SmartCosmetics.com首次發佈,重新構想奢侈品配方,不需要化妝品溢價
RENO, Nev., June 10, 2024 /PRNewswire/ -- Today Pretty Smart, a new female-founded beauty brand, marks its official debut and launch exclusively at Walmart with a line of quality beauty products inspired by your favorite luxury brands, without the makeup markup. Now available in 2,800 Walmart locations, Walmart.com and Pretty-SmartCosmetics.com, Pretty Smart is breaking through the noise and reasserting that makeup can, and should be, fun, functional, and affordable.
2024年6月10日,內華達州雷諾 /美通社/--今天Pretty Smart 是一家女性擁有的化妝品品牌,其高品質產品靈感來自於你最喜愛的奢侈品牌。通過智能和創新的配方,你可以輕鬆地複製自己喜歡的妝容,並在你的美容預算範圍內。Pretty Smart 在2024年6月推出了27款產品,包括145個以上的色彩選擇。Pretty Smart 的專有配方是純素食主義,使用我們喜歡的成分製作,不含滑石粉、防腐劑、鄰苯二甲酸鹽、聚四氟乙烯、SLS和SLES等某些成分。Pretty Smart從不在動物身上測試其配方。憑藉眼部、脣部、腮紅和修顏產品,Pretty Smart 打破了噪音,重申妝容可以且應該是有趣、實用且經濟實惠的。全新女性創立的美容品牌Pretty Smart正式首次發佈並在沃爾瑪獨家推出,提供一系列品質美容產品,靈感來源於您最喜歡的奢侈品牌,沒有化妝品溢價。現在可以在2,800個沃爾瑪門店,Walmart.com和Pretty-SmartCosmetics.com購買Pretty Smart產品,這使得Pretty Smart打破噪音並重新確定化妝品可以且應該是有趣,實用和價格實惠的。
Pretty Smart breaks down the barriers of traditional luxury makeup to make quality products affordable to beauty customers. The brand is launching with a full range of cosmetics, including an inclusive shade range of foundations and concealers at an accessible price point - with all products priced at $10 or less. The brand offers a range of 27 products with more than 145 shade variations for your eyes, lips, cheeks, and complexion inspired by luxury cosmetics, so you can try every trending, must-have makeup look at a fraction of the price. Pretty Smart's products are vegan, made with well-loved ingredients, like coconut alkanes, organic jojoba seed oil and carnauba wax, and without certain ingredients, like talc, parabens, phthalates, PTFEs, SLS, and SLES. Pretty Smart also never tests its formulas on animals. All of Pretty Smart's products are in compliance with Walmart's Clean Beauty Program.
Pretty Smart打破傳統奢侈品化妝品的障礙,使優質產品對美容客戶更加實惠。該品牌推出了全套化妝品,其中包括包容性的粉底和遮瑕膏階段,價格實惠--所有產品的價格都在10美元或以下。該品牌提供27種產品,具有145種顏色變化,適用於您的眼,脣,腮和複合體,靈感來自豪華化妝品,因此您可以以較低的價格嘗試每種流行的必備化妝品外觀。Pretty Smart的產品是純素食的,採用深受喜愛的成分製成,例如椰子脂烷,有機荷荷巴籽油和卡納瓦蠟,並且沒有某些成分,例如滑石粉,對羥基苯甲酸酯,鄰苯二甲酸鹽,多氟乙烯,SLS和SLES。 Pretty Smart也從不在動物身上測試其配方。 Pretty Smart的所有產品均符合沃爾瑪的清潔美容計劃。
"I couldn't imagine a better retail partner than Walmart to bring my dream of a truly luxurious, yet affordable, product line to reality," said Marissa Shipman, Founder and Chief Creative Officer of Pretty Smart. "As someone who's spent more than 20 years in the beauty industry, I know firsthand that a product's final price to the consumer is not only influenced by ingredients and their quality but also influenced by the touchpoints in its journey from concept to development to manufacturing before finally landing on store shelves. That didn't sit right with me. Pretty Smart was born from a desire to change that. We develop, manufacture and distribute ourselves, which is what has made our affordable formulations possible. It's incredible to finally launch Pretty Smart and I am so excited for Walmart customers to be able to try the line themselves."
"我無法想象比沃爾瑪更好的零售合作伙伴,將我對真正豪華,而價格實惠的產品線的夢想變爲現實," Pretty Smart創始人兼首席創意官Marissa Shipman說。"作爲在美容行業工作超過20年的人,我親身體驗到,產品對消費者的最終價格不僅受到成分及其質量的影響,而且還受到從概念到開發到製造再到最終擺放在商店貨架上這個過程中的影響。這與我心中不太一樣。 Pretty Smart的誕生源於這種改變的願望。我們自行開發,製造和分銷,這就是我們實現價格實惠的配方所在。我很高興最終推出Pretty Smart並迫不及待地期待沃爾瑪的顧客親自嘗試這個產品線。"
A highlight of Pretty Smart's product line includes:
Pretty Smart產品線的亮點包括:
- Tipsy Owl Illuminating Face Drops: In three complexion boosting shades, Bronze, Rose & Gold. Tipsy Owl Drops contains organic jojoba seed oil with skin-softening properties. Add the perfect glow for your complexion with its blendable and buildable formula.
- Diffusing Face Primer: This water-based primer gives you that blurred look effect and it contains glycerin with skin-conditioning properties. Say goodbye to the days of sticky primers; this lovingly crafted formula leaves your skin feeling incredibly soft and perfectly prepped for makeup that lasts.
- I'm Dreaming Liquid Blush: Effortlessly light yet boldly pigmented, this dreamy blush contains coconut alkanes with skin-softening properties. The sleek doe-foot applicator of I'm Dreaming Liquid Blush can slide from an understated glow to a statement blush.
- Pretty Smart Drama Black Mascara: Prepare for eye-catching lashes from each swipe of the soft-textured formula, courtesy of Pretty Smart's formula which contains carnauba wax with long-wearing properties and the Xtra-Xtra Lush Brush that thickens each lash, making them the star of the show.
- You've Got Brow Gel: Flaunt your arches with You've Got Brow Gel's effortless application and perfect tint (or clear), formulated with Vitamin B5 with anti-inflammatory properties.
- Tipsy Owl提亮面滴:分爲三個調色板,青銅,玫瑰金和黃金。Tipsy Owl Drops含有有助於軟化皮膚的有機荷荷巴籽油。通過可混合和可建立的配方獲得完美的膚色發光。
- 擴散面底漆:這種水基底漆給你那種模糊的效果,它含有帶有皮膚調理屬性的甘油。告別黏糊的底漆時代
- 我做夢都想圍繞: :無論多麼輕盈,顏色都很大膽且具有椰子脂烷具有皮膚柔軟效果。我做夢的液態腮紅的流線型Doe-foot應用器可以從低調的發光到聲明性腮紅滑動。
- Pretty Smart Drama Black Mascara: 每個柔軟配方的一次刷過之後,每個眼睫毛都準備好引人注目,這得益於Pretty Smart的配方,其中包含具有長時間佩戴效果的卡納瓦蠟和Xtra-Xtra Lush Brush,從而使它們成爲表演的明星
- 你有眉毛啦膠:使用Vitamin B5與消炎屬性的輕鬆應用和完美的色澤(或清晰),炫耀你的拱形。
"We are thrilled to welcome Pretty Smart to Walmart and expand our beauty assortment even further," said Creighton Kiper, Vice President, Merchandising, Beauty, Walmart U.S. "Helping our customers discover new brands that will both inspire and delight them is a priority for Walmart Beauty. Pretty Smart, which embodies a similar goal, is the perfect addition to our shelves and Walmart.com. While these accessibly priced, yet still luxurious beauty products will appeal to all Walmart beauty shoppers, we're especially excited about the opportunity to reach Gen Z with this lineup."
"我們很高興歡迎Pretty Smart加入沃爾瑪,並進一步擴大我們的美容產品系列。"沃爾瑪美國美容部門採購副總裁Creighton Kiper表示。"幫助我們的客戶發現新品牌,他們將激勵和使他們高興,是沃爾瑪美容的首要任務。追求相似目標的Pretty Smart是我們貨架和Walmart.com的完美補充。雖然這些價格實惠,但仍具有豪華感的美容產品將吸引所有沃爾瑪美容顧客,但我們對向Gen Z推廣這種陣容的機會感到特別興奮。"
Available starting today on Walmart.com, in Walmart stores and at Pretty-SmartCosmetics.com, Pretty Smart products are available for $7.50-$10 each and in bundles. For more information, please visit and follow the brand on Instagram, Facebook and TikTok at @PrettySmartCosmetics and on X at @prettysmartco.
從今天起可購買沃爾瑪網站在沃爾瑪商店和Pretty-SmartCosmetics.com,每件售價7.5-10美元,並提供捆綁銷售。欲了解更多信息,請訪問 和品牌一起Instagram, Facebook和頁面。TikTok@PrettySmartCosmetics的X@prettysmartco上。
About Pretty Smart
Pretty Smart is a women-owned makeup brand with high-quality products inspired by your favorite luxury brands. With smart and innovative formulas, you can effortlessly re-create the looks you love and stay within your beauty budget. Launched in June 2024 with a range of 27 products inclusive of more than 145 shade choices, Pretty Smart's proprietary formulations are vegan, made with ingredients we love, and made without certain ingredients like talc, parabens, phthalates, PTFEs, SLS and SLES. Pretty Smart never tests its formulas on animals. With eyes, lips, cheek and complexion products, Pretty Smart is breaking through the noise and reasserting that makeup can, and should be, fun, functional and affordable. Pretty Smart beauty products are available Walmart.com, in Walmart stores and direct-to-consumer on .
關於 Pretty Smart
Pretty Smart 是一家女性擁有的化妝品品牌,其高品質產品靈感來自於你最喜愛的奢侈品牌。通過智能和創新的配方,你可以輕鬆地複製自己喜歡的妝容,並在你的美容預算範圍內。Pretty Smart 在2024年6月推出了27款產品,包括145個以上的色彩選擇。Pretty Smart 的專有配方是純素食主義,使用我們喜歡的成分製作,不含滑石粉、防腐劑、鄰苯二甲酸鹽、聚四氟乙烯、SLS和SLES等某些成分。Pretty Smart從不在動物身上測試其配方。憑藉眼部、脣部、腮紅和修顏產品,Pretty Smart 打破了噪音,重申妝容可以且應該是有趣、實用且經濟實惠的。Pretty Smart 美妝產品可在以下地方購買 沃爾瑪網站,在沃爾瑪商店直接面向消費者銷售.
About Walmart
Walmart Inc. is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.
關於沃爾瑪
沃爾瑪是一家領先的可持續性企業,致力於通過技術實現人性化、全渠道的零售,幫助消費者隨時隨地省錢、生活更美好。每週,約2.55億客戶和會員在19個國家的超過10,500個門店和許多電子商務網站上購物。截至2024財年,沃爾瑪營業收入達到6480億美元,全球約有210萬名員工。沃爾瑪繼續領先於可持續發展、企業慈善和就業機會。欲了解更多有關沃爾瑪的信息,請訪問 corporate.walmart.com“@Penn_Power”facebook.com/walmart,在 X (前名 Twitter) 上的twitter.com/walmart以及 LinkedIn 上的linkedin.com/company/walmart.
Media Contact:
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媒體聯繫人:
Power Digital
[email protected]
SOURCE Pretty Smart
Pretty Smart 的出處