2,000 Cans 'Smashd,' Mixoloshe Rebrands On Heels Of Wild Marketing Campaign
2,000 Cans 'Smashd,' Mixoloshe Rebrands On Heels Of Wild Marketing Campaign
“Smashd”重新品牌定位，跟在一場狂野的營銷活動之後推出了2,000罐產品。
Non-alcoholic beverage maker Mixoloshe has officially rebranded as Smashd — a fitting name considering what one of the startup's recent employees has been up to as of late.
飲料生產商Mixoloshe正式更名爲Smashd——這個名字非常貼切，考慮到這個初創公司最近的一名員工所做的事情。
What Happened: When Mixoloshe launched in 2022, it racked up a number of awards for its various mocktail options, including Blueberry G&Ts and Tropical Smoky Margaritas.
發生了什麼事：當Mixoloshe在2022年推出時，其各種無酒精雞尾酒選項，包括藍莓琴酒和熱帶煙燻瑪格麗特，贏得了許多獎項。
Despite the tasty product, and the rising "sober curious" trend, interest in Mixoloshe waned. A part of that struggle was simply breaking through the noise. After all, there are approximately 3,810 non–alcoholic beverage companies in the U.S., alone.
儘管產品口感不錯，而且“戒酒有益”趨勢正在興起，但Mixoloshe的興趣逐漸下降。其中一部分是要直接突破噪音障礙。畢竟，美國光無酒精飲料公司就有大約3810家。
And cracking the algorithm code...
而要在社交...
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