Innovative Eyewear Provides A Sales And Marketing Update
Innovative Eyewear Provides A Sales And Marketing Update
創新眼鏡提供銷售和營銷更新
Innovative Eyewear Inc. ("Innovative Eyewear" or the "Company") (NASDAQ:LUCY, LUCYW))))), the developer of smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, is pleased to provide a sales and marketing update.
智能眼鏡開發商Innovative Eyewear Inc.（"Innovative Eyewear" or the "Company"）（NASDAQ:LUCY, LUCYW)），在Lucyd，Nautica，Eddie Bauer和Reebok品牌下開發智能眼鏡，很高興提供銷售和營銷更新。
Strategic Partnerships and Market Expansions
戰略合作伙伴和市場拓展。
- Industry Presence. In March, Innovative Eyewear showcased its latest advancements at Vision Expo East, followed by a presentation at the Boston Reebok Spring Meetup. We believe these events provided valuable networking opportunities, customer feedback on new products, and strengthened our market presence.
- Big Box distribution. We have secured a new partnership with Windsor Eyes, a distributor for select US optical and big box channels.
- New Retail Opportunities: As touched on in our recent quarterly results release, interest in smart eyewear driven by Apple's Vision Pro product and Ray Ban Meta glasses has increased optical retailer interest in partnering with the Company. We believe this is evidenced by our current multi-store test with New Look Vision Group, the largest optical chain in Canada by number of locations. We are also in discussions with major domestic eyewear retailers and distributors for potential late 2024 / early 2025 sales of smart eyewear under our licensed brands.
- Latin America: We are pursuing new opportunities with optical retailers in Latin America, broadening our international reach. So far, we have partnered with FUDEM (the state opticianry of El Salvador), Optometra stores in Puerto Rico, DiOptik in Bolivia, Distribuidora De Productos Opticos SA in Honduras and Universo Optico SA in Guatemala. We are also in discussions with optical chains in Brazil and Mexico for rollouts in those markets, which are the two biggest markets in Latin America.
- Amazon Germany: We have launched our Amazon store in Germany, making our products available throughout the entire EU. This move marks the first entry of smart eyewear powered by Lucyd in these 27 countries. It aims to kick off a flywheel effect, driving distributor interest in the EU and expanding into the Middle East, Africa, and Eastern Europe. You can visit our store at Amazon Germany.
- 行業板塊。3月，Innovative Eyewear在視覺博覽會東部展示其最新進展，隨後在波士頓Reebok春季聚會做出演示。我們認爲這些活動提供了有價值的網絡機會，針對新產品的客戶反饋以及加強了我們的市場影響力。
- 大型全渠道分銷。我們與Windsor Eyes建立了新的合作關係，後者是美國部分光學和大型渠道的分銷商。
- 新的零售機會：正如我們最近發佈的季度業績結果中提到的那樣，智能眼鏡因Apple的Vision Pro產品和Ray Ban Meta眼鏡的推動而增加了光學零售商與公司合作的興趣。我們認爲這在我們目前的與加拿大最大的光學連鎖店New Look Vision Group的多店測試中有所體現。我們還在與國內主要眼鏡零售商和分銷商商討，以在其授權品牌下可能在2024年底/2025年初銷售智能眼鏡。
- 拉丁美洲：我們正在與拉丁美洲的光學零售商尋求新的機會，拓寬我們的國際渠道。到目前爲止，我們已經與薩爾瓦多光學公司FUDEM、波多黎各的Optometra商店、玻利維亞的DiOptik、洪都拉斯的Distribuidora De Productos Opticos SA和危地馬拉的Universo Optico SA合作。我們還在與巴西和墨西哥的光學連鎖店商討，在這些市場推廣我們的產品，這是拉丁美洲最大的兩個市場。
- 亞馬遜德國: 我們在德國開設了亞馬遜商店，使我們的產品在整個歐盟範圍內可用。這是Lucyd驅動的智能眼鏡首次進入這27個國家。它旨在啓動一個飛輪效應，推動在歐洲的分銷商的興趣並擴展到中東、非洲和東歐。您可以在亞馬遜德國上訪問我們的商店。