EssilorLuxottica and Diesel Announce a Ten-year Licensing Agreement
EssilorLuxottica and Diesel Announce a Ten-year Licensing Agreement
The new collections will be developed under the leadership of Diesel Creative Director Glenn Martens and will play in a daring and irreverent way with materials and technologies, embracing Diesel's growing base of Gen Z brand builders and offering genderless products for diverse backgrounds.Charenton-le-Pont, France and Milan, Italy (18 June 2024) – EssilorLuxottica and Diesel announced today that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.
法國尚圖尼-勒-龐和意大利米蘭（2024年6月18日）- EssilorLuxottica和Diesel今天宣佈，他們簽署了Diesel眼鏡的設計、製造和全球分銷的獨家許可協議。
The agreement will be effective immediately until December 31, 2029, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from Q1 2025.
該協議將立即生效，有效期至2029年12月31日，並設有自動續約選項，可延長五年。該協議下的第一個系列將於2025年第一季度上市。
The agreement combines Diesel's bold, fearless and provocative style with the unique craftsmanship, innovation and distribution capabilities of EssilorLuxottica, building on the first collaboration the two companies successfully started in 2022.
該協議結合了Diesel大膽、無畏和挑釁的風格與EssilorLuxottica的獨特工藝、創新和分銷能力，在兩家公司於2022年成功合作後打造，Diesel創意總監Glenn Martens將領導開發新系列，以大膽、不敬的方式運用材料和技術，並擁抱Diesel快速增長的Z世代品牌建造者群體，爲不同的背景提供性別化產品。
The new collections will be developed under the leadership of Diesel Creative Director Glenn Martens and will play in a daring and irreverent way with materials and technologies, embracing Diesel's growing base of Gen Z brand builders and offering genderless products for diverse backgrounds.
新款系列將在Diesel創意總監Glenn Martens的領導下開發，並以大膽、不敬的方式運用材料和技術，擁抱Diesel快速增長的Z世代品牌建造者群體，爲不同的背景提供性別化產品。
"We have long admired Renzo Rosso for his truly disruptive entrepreneurial vision and his unconventional approach. We are excited to share that spirit with consumers around the world, bringing them innovative and highly creative eyewear that is unique to Renzo and the Diesel DNA," commented Francesco Milleri, Chairman and CEO of EssilorLuxottica.
"我們長期以來一直欽佩Renzo Rosso的真正顛覆性創業願景和非傳統想法。我們很高興與全球消費者分享這種精神，爲他們帶來獨特的、創意十足的眼鏡，這些眼鏡是Renzo和Diesel DNA的獨特體現。EssilorLuxottica的董事長兼首席執行官Francesco Milleri評論說:“我們非常爲與Diesel合作感到興奮，Diesel是一個變得越來越酷的時尚品牌，憑藉現代和包容性驅動的方法，越來越吸引年輕一代的關注。我相信，這份協議將標誌着該品牌新路線上的一個里程碑，並有助於鞏固其全球定位。
"I am very proud of the partnership with EssilorLuxottica, a global leading group that stands out for its extreme quality and exceptional know-how. Diesel is becoming one of the coolest fashion brands, and thanks to its modern and inclusivity-driven approach, it's increasingly catching the attention of younger generations. I am sure that this agreement will mark a milestone in the brand's new path and will contribute to consolidating its global positioning" - commented Renzo Rosso, Chairman of OTB Group and Founder of Diesel.
"OTB集團主席兼Diesel創始人Renzo Rosso評論說：“我非常爲與EssilorLuxottica這樣一家在極致品質和卓越技能方面脫穎而出的全球領先集團合作而感到自豪。Diesel正在成爲最酷的時尚品牌之一，並憑藉其現代和包容性驅動的方式，越來越吸引年輕一代的關注。我相信，這份協議將標誌着品牌新路線上的一個里程碑，並有助於鞏固其全球定位。”OTB集團主席和Diesel創始人Renzo Rosso評論說：“我非常爲與EssilorLuxottica這樣一家在極致品質和卓越技能方面脫穎而出的全球領先集團合作而感到自豪。Diesel正在成爲最酷的時尚品牌之一，並憑藉其現代和包容性驅動的方式，越來越吸引年輕一代的關注。我相信，這份協議將標誌着品牌新路線上的一個里程碑，並有助於鞏固其全球定位。
