Netflix Bets Big On Smallest Southeast Asian Market, Expands Local Content Production To Replicate 'Squid Game' Success
Netflix Bets Big On Smallest Southeast Asian Market, Expands Local Content Production To Replicate 'Squid Game' Success
奈飛在東南亞最小的市場下重金下注，擴大本地內容製作來複制《魷魚遊戲》的成功。
In a bid to replicate the success of its South Korean hit 'Squid Game', Netflix(NFLX.US) is boosting its local content production in Southeast Asia.
爲了複製其韓國大熱劇《魷魚遊戲》的成功，Netflix正在增加東南亞本地內容的製作。奈飛(NFLX.US)最近有報道稱，奈飛（Netflix）加大了在東南亞原創內容的投資，特別是在印度尼西亞和泰國。這家流媒體巨頭正尋求利用該地區龐大的年輕人群，抓住其潛在的巨大增長機會。
What Happened: Netflix is increasing its investment in original programming in Southeast Asia, particularly in Indonesia and Thailand, reported Bloomberg. The streaming giant is looking to capitalize on the region's large, young demographic and its potential for substantial growth.
Netflix亞太地區內容副總裁Minyoung Kim公佈了公司擴大內容供應和在該地區製作更多電視劇的計劃。在該地區推出原創節目是Netflix的戰略。儘管亞太地區對Netflix的總營業收入僅佔11％，但由於該地區擁有龐大而年輕的人口，因此該地區是重要的增長機遇。
Netflix's Vice President of Content for Asia, Minyoung Kim, announced the company's plans to expand its content offerings and produce more shows in the region.
"我們必須確保這些故事不僅在本土市場獲得觀衆，而且在國外市場上也獲得觀衆，使全世界的觀衆都能發現他們喜歡的故事。" Kim說。
"It is on us to make sure...
"這對我們來說...
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