36Kr Holdings Inc. (NASDAQ:KRKR) shares are trading higher Friday after the company announced entered into a strategic partnership with SenseTime.

The Details:

The partnership with SenseTime will collaborate to embed Artificial General Intelligence technology in diverse media scenarios utilizing SenseTime's AI tools to upgrade content production with higher intelligence, higher efficiency and lower cost.

36Kr also plans to use SenseTime's AI software to unveil an array of AI-driven innovative product offerings, including "AI Media Coverage" and "AI Financial Report Interpretation," among others.

"Our strategic partnership with SenseTime once again demonstrates 36Kr's acumen in frontier technology and foresight for innovation. In collaboration with SenseTime, we will continuously explore multi-scenario applications of AGI technology to integrate large-scale AI model technologies into the media industry, enhancing our content production capabilities and commercialization efficiency," commented Mr. Dagang Feng, CEO of 36Kr.

36Kr provides content and business services to new economy participants in China through content creation, content editing, screening and monitoring and content distribution.

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How To Buy KRKR Stock:

By now you're likely curious about how to participate in the market for 36KR Holdings – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy 'fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, or Amazon.com, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to 'go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

KRKR Price Action: According to Benzinga Pro, 36Kr shares are up 14.9% at 39 cents at the time of publication Friday.

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